Posts tagged as:

SEM

Social Media Updates Now Part of Google and Bing Search Results

October 29, 2009

Are you active with social media marketing? A recent announcement by Google and Microsoft now makes social media marketing all the more important to marketing in general, and specifically search engine marketing.
Google and Microsoft have both secured deals with Twitter, and Microsoft has also inked one with Facebook to include updates into Bing search results.  [...]

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Mastering PPC Policies

October 22, 2009

Last week we featured Part 4 of our 7-part series on PPC Budgeting Secrets, called Dividing your Campaign Budget Across Markets. We looked at how to best divide your PPC campaign budget across different markets according to (1) the markets you are targeting, (2) the search engines that permit PPC in those markets, and (3) [...]

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PPC vs SEO

August 11, 2009

Q: Which is more time intensive: PPC campaigns or optimizing my site’s structure? Which would be a better focus for my time investment?
– Joshua
In terms of optimizing your site structure, PPC and SEO are equally important. Where you should invest more of your resources will depend on what your long-term goals are. Regardless of [...]

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Sculpting Page Rank with the NoFollow Tag

August 11, 2009

Update: This post has been edited since first being published. A paragraph has since been stricken. The stricken text was an error in wording which was brought to our attention.

Q: I’ve heard that by including a no-follow tag in some internal links, you can increase the page rank of your site. Is this true? [...]

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SEO Basics for Affiliates

June 21, 2009

Q: I understand that SEO is a science. But are there any SEO basics an affiliate should know to help them rank better?
– Samuel
In addition to getting backlinks from other sites, there are three sets of “on-page” SEO basics that every webmaster should know to help their sites perform better on search engines. First, [...]

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Using Adwords for Gambling Ads

June 19, 2009

Q: Is it true that I need a license to use Google Adwords for gambling ads? If so, how do I get one?
– Jason
It is not true that you need a license to use Google Adwords for gambling ads, because Google sees affiliates as aggregators of content rather than gambling portals. However, there are [...]

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How Do I Maximise My Adwords Campaign?

February 24, 2009

In addition to bidding as high as I can on keywords in my Adwords campaign, is there anything else I can do to get better placement?
– Jason
There are a few steps you can take to maximize your place on Google Adwords. Of course, how much you bid on a keyword affects how well that ad [...]

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