Posts tagged as:

PPC

The Keyword Less Bid Upon

March 3, 2010

A poem for all you PPC marketers, based on The Road Not Taken by Robert Frost.  A little lightheartedness for the middle of the week. Enjoy!
Two keywords diverged in a search engine
And sorry I could not bid on both
And be one PPC marketer, long I stood
And researched one as well I could
To where it spiked [...]

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PPC Metrics to Calculate ROI

February 2, 2010

Launching a PPC campaign can lead to some great results in your marketing initiatives. The way to find out whether or not you are getting your money’s worth out of these PPC campaigns is to diligently track your return on investment (ROI). Without measuring certain campaign metrics, it is impossible to know if you are [...]

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PPC Vs SEO: Which One Will Drive Your Campaign?

January 4, 2010

The great debate continues! The debate over whether PPC or SEO is the most valuable marketing tool has been going on for as long as both have existed. Comparing SEO to PPC might be a little bit like comparing a sports car to a sedan. And if one were going to do that, you would [...]

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Part 7: Recapping PPC as an Acquisition Strategy

November 12, 2009

Last week we featured part 6 in our 7-part series on PPC Budgeting Secrets, called Search Volumes & Key Trends. We explored the proper way to allot funds among various keyword sets, and how to divide your PPC budget among different campaigns.
This week, in the 7th and final part of our series, we’re going [...]

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Emerging Markets in Poker

November 12, 2009

Welcome to Poker Week on the Income Access Blog.  This week, we’ll be focusing on a variety of topics, all Poker related, from informative pieces, tips to improve your business model, to promotions.  Whether you’re a new affiliate interested in the space, a seasoned affiliate or an operator wanting more insight, you’ll want to check [...]

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Rakeback views from Operators and Affiliates

November 11, 2009

Welcome to Poker Week on the Income Access Blog.  This week, we’ll be focusing on a variety of topics, all Poker related, from informative pieces, tips to improve your business model, to promotions.  Whether you’re a new affiliate interested in the space, a seasoned affiliate or an operator wanting more insight, you’ll want to check [...]

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Part 6: Search Volumes & Keyword Trends

October 29, 2009

Last week we featured part 5 of our 7-part series on PPC Budgeting Secrets, called Mastering PPC Policies. We explored Google’s policies that are particularly pertinent to any iGaming PPC campaign, and how they affect operators and affiliates.
This week, in part 6 of our series, we are looking at how to properly allot a [...]

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Ways iGaming Affiliates Can Earn Money: PPC

October 26, 2009

Succeeding in the iGaming affiliate marketing world can be daunting, but armed with the right tools, affiliates can thrive, and earn considerable revenue.  There are a variety of different affiliate revenue streams.  Over the course of the month, Income Access will be examining the 12 most popular ways that iGaming affiliates can create a lucrative [...]

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Part 4: Dividing your Campaign Budget Across Markets

October 15, 2009

Last week we featured Part 3 of our 7-part series on PPC Budgeting Secrets, called Tracking Your PPC Budget II. We explored the Affiliate Custom ID (ACID) Tool, with special tips on how best to leverage this tool.
This week, in Part 4, we’re looking at dividing your PPC campaign budget across different markets.
Once you’ve set [...]

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Bing’s Got Bang!

October 13, 2009

Slowly but surely, Bing is building more bang.
For the third month in a row, Microsoft’s new search engine, Bing gained a slight increase in the U.S. search market. Accounting for 9.3% of U.S web searches for the month of August, a .4% increase from its July share of 8.9%, Bing [...]

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