Posts tagged as:

Nicky Senyard

Forming Strong Relationships between Operators and Affiliates – Part 2

January 22, 2010

As a lead up to the London Affiliate Conference (LAC) and the International Gaming Expo (IGE) at the end of January, we’re posting a three-part series of conversations with Income Access CEO, Nicky Senyard.
In our last post, we asked Nicky about commission structures and forming agreements between operators and affiliates, and in this post, Nicky [...]

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We’re Set to Attend EGR Live—And We’d Love to See You There!

November 25, 2009

Tickets are booked, bags are packed, and the Income Access team is off to London to attend the EGR Live conference.
We love attending these kinds of conferences.  It’s a great opportunity to network with the iGaming community, and on this specific occasion, a chance for us to talk to stakeholders about the unique ways that [...]

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Budapest Affiliate Convention: Nicky Speaks

September 9, 2009

Location SYMA Budapest, Room 2
Time 3:00- 3:45 pm, Saturday, September 12
Panelists Andrew Pegler, Michael Golembo, Mickey Winitsky
Moderator Nicky Senyard
Topic Alternative Products to Promote

Income Access CEO Nicky Senyard will be moderating a discussion between three experts, each with different products and perspectives. This is part of the Budapest Affiliate Conference’s extensive offerings of workshops and panels [...]

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Using Affiliates for Retention

August 11, 2009

Affiliate can play a much greater role than just referring players. They are also a great resources for player retention. In fact, player retention is one of the reasons why rev-share is the most popular commission structure in igaming.
Well, in the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, discusses what those features [...]

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Becoming a Full-Time Affiliate

July 27, 2009

Nearly any affiliate has the potential to make the jump into full-time affiliate marketing. In the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, explores what’s involved in taking that step from being a part-time to being a full-time affiliate, including the experience it takes, how it’s a leap of faith, and should [...]

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Party with Income Access in London

June 11, 2009

Income Access is proud to announce that we’ll be sponsoring the Bingo Boogaloo Party the night before this year’s Online Bingo Summit. The pre-Bingo Summit party starts at 9pm, over 300 people are expected to attend, and everyone from the online bingo and gaming industry is welcome.
But attendees have to register in advance to [...]

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How Affiliates Can Use Twitter

May 8, 2009

The way that Twitter has exploded into mainstream popularity is cause for affiliates to wonder how to best incorporate it into their affiliate marketing campaigns. After all, whereas brands might focus simply on building awareness or managing their reputation, affiliates have to focus on actual conversions. Well, in the latest episode of Coffee with Nicky, [...]

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First Episode of Coffee with Nicky

March 25, 2009

Our very own CEO, Nicky Senyard, has been flirting with video blogging, and is now trying out a new format. It’s called Coffee with Nicky, and she’ll be posting the videos on her blog. There is also an embeddable player that will always feature the latest episode on theCoffee with Nicky show page.
In this first [...]

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Bet Markets Presentation by Nicky Senyard

March 11, 2009

Our very own CEO, Nicky Senyard, recently attended the Bet Markets conference in Vienna where she delivered a session on leveraging affiliate marketing to gain both control over your online marketing spend and added intelligence into what strategies are working best. During her session, Nicky I explained not only how an affiliate program can be [...]

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