Posts tagged as:

Google

Social Media Updates Now Part of Google and Bing Search Results

October 29, 2009

Are you active with social media marketing? A recent announcement by Google and Microsoft now makes social media marketing all the more important to marketing in general, and specifically search engine marketing.
Google and Microsoft have both secured deals with Twitter, and Microsoft has also inked one with Facebook to include updates into Bing search results.  [...]

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Mastering PPC Policies

October 22, 2009

Last week we featured Part 4 of our 7-part series on PPC Budgeting Secrets, called Dividing your Campaign Budget Across Markets. We looked at how to best divide your PPC campaign budget across different markets according to (1) the markets you are targeting, (2) the search engines that permit PPC in those markets, and (3) [...]

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Bing’s Got Bang!

October 13, 2009

Slowly but surely, Bing is building more bang.
For the third month in a row, Microsoft’s new search engine, Bing gained a slight increase in the U.S. search market. Accounting for 9.3% of U.S web searches for the month of August, a .4% increase from its July share of 8.9%, Bing [...]

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Google White Listing Policy Change

October 9, 2009

A recent white listing policy change by Google for iGaming affiliates now means that any website that has not been approved by the Google Adwords team will not be allowed to be used for PPC campaigns.
Previously, white listing was done at an account level, which meant that you could advertise through any of [...]

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Sculpting Page Rank with the NoFollow Tag

August 11, 2009

Update: This post has been edited since first being published. A paragraph has since been stricken. The stricken text was an error in wording which was brought to our attention.

Q: I’ve heard that by including a no-follow tag in some internal links, you can increase the page rank of your site. Is this true? [...]

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Income Access Survey: The Return of PPC

April 29, 2009

Until recently, the use of Pay per Click (PPC) advertising in iGaming was extremely limited, due to legislation that prevented Google from allowing Adwords to be used to market online gaming. But in late 2008, Google was able to re-open Adwords to online gambling operators and affiliates in the UK, and more recently in Ireland [...]

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How Important Is Google Placement?

March 2, 2009

Do my ads have to be in a top position if I really want to get results from of Google Adwords?
– Benjamin
The quick answer is “No, you don’t have to be in a top position get results from Google Adwords.” Like any other form of advertising, performance and conversions are always more important than placement. [...]

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How Do I Maximise My Adwords Campaign?

February 24, 2009

In addition to bidding as high as I can on keywords in my Adwords campaign, is there anything else I can do to get better placement?
– Jason
There are a few steps you can take to maximize your place on Google Adwords. Of course, how much you bid on a keyword affects how well that ad [...]

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