Posts tagged as:

affiliates

Social Media Key to Building Meaningful Relationships

February 3, 2010

If the Internet is a giant mall, (yes, it’s a lot more than that, but for argument’s sake let’s say it is) and there are millions upon millions of stores competing with each other, how are you going to get the message out to your customers about why they should be purchasing your products? And [...]

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Forming Strong Relationships between Operators and Affiliates – Part 2

January 22, 2010

As a lead up to the London Affiliate Conference (LAC) and the International Gaming Expo (IGE) at the end of January, we’re posting a three-part series of conversations with Income Access CEO, Nicky Senyard.
In our last post, we asked Nicky about commission structures and forming agreements between operators and affiliates, and in this post, Nicky [...]

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Income Access CEO, Nicky Senyard to Deliver Presentation on Leveraging Social Media at IGE Conference

January 20, 2010

What is social media? How can you leverage social media to build relationships with your affiliates, and grow your online gaming business? How can you increase your transparency and brand awareness using Facebook? Blogging? Forums?
If you’re thinking of incorporating social media into your marketing strategy in 2010, or you’re looking to improve your communication, [...]

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Join the Christmas Club at Bingo.com!

December 11, 2009

The holiday season is finally upon us. In between the holiday preparations and fastidious atmosphere, we sometimes tend to forget to enjoy it. Well, affiliates will be excited to know that Bingo.com has found a way for all fans of Bingo to wind down, relax, and have fun. The new Christmas Club Room is sure [...]

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The iGB Award Nominees Are In—Who Are You Voting For?

November 16, 2009

We’ve always been proud of the clients that we have partnered with.  They are some of the iGaming industry’s leading operators, and they are dedicated to managing some of the most well-known, indeed, most well-respected affiliate programs in online gaming.
So when the nominees in the coveted iGB Affiliate Awards were recently announced, we were very [...]

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Mastering PPC Policies

October 22, 2009

Last week we featured Part 4 of our 7-part series on PPC Budgeting Secrets, called Dividing your Campaign Budget Across Markets. We looked at how to best divide your PPC campaign budget across different markets according to (1) the markets you are targeting, (2) the search engines that permit PPC in those markets, and (3) [...]

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Affiliate Software Check List for iGaming Operators

September 29, 2009

Welcome to day 2 of Marketing Software Week at Income Access, our series on software for our industry’s operators.
In order to be a successful iGaming operator, it’s important to have a solution that suits your needs. Understanding the tools, reports and philosophy that your affiliate software vendor can provide you can ensure that your [...]

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Negotiating Deals as a Sports Betting Affiliate

August 27, 2009

As we previously covered, there are a variety of commission structures available to sports betting affiliates. So as you grow as a sports betting affiliate, you may be able to negotiate a more lucrative deal with the sportsbooks you promote. Here are some things you should know before heading into those negotiations.
First, profitability of sportsbook [...]

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Sports Betting and Negative Rollover

August 26, 2009

Yesterday we discussed different sports betting commission structures in detail. Well, now it’s time to address an aspect of a sports betting affiliate program that can have a dramatic impact on the affiliate’s commissions: negative rollover.
Negative rollover refers to a negative commission balance at the beginning of any given month (besides the first month) that [...]

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Popular Commission Structures for Sports Betting Affiliates

August 25, 2009

In yesterday’s post on sports betting basics for affiliates, we briefly touched upon how there are a variety of commission structures that sports betting affiliates can choose to work with. These include revenue share, CPA, paid tenancy, and hybrid models.
Each of these models has its advantages that affiliates should consider before choosing the one that’s [...]

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