Posts tagged as:

affiliate marketing tips

Forming Strong Relationships between Operators and Affiliates – Part 1

January 21, 2010

We’re heading to the International Gaming Expo (IGE) and the London Affiliate Conference (LAC) this month, and in anticipation of that event, we wanted to share a series of conversations with you that were held with our CEO, Nicky Senyard. Nicky has been a guest speaker and moderator at several conferences, and the reason is [...]

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Spread Betting – A Primer

November 18, 2009

Most affiliates and punters are familiar with fixed-odds betting, where players bet on an outcome and are given odds based on the likelihood of that outcome. But another form of gambling has been growing in popularity over the past few years, especially in the UK. It’s called spread betting, and while the risks are higher [...]

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Capitalizing On Mobile Markets

November 10, 2009

The landscape of our online Universe is always evolving and changing, as are the ways that people are accessing it. It seems like it was only yesterday when sitting in a coffee shop with your laptop, pretending to be working on the Next Great American Novel (while playing poker online) became de rigueur. Essentially, it [...]

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Get Ready for Our Seven Part Series on PPC Budgeting Secrets to Optimize your CPAs

September 17, 2009

Optimizing your returns in any acquisition channel is the secret to increasing profitability. With PPC back in the mix as a valid acquisition channel, operators need to evaluate their budgets to ensure success with their PPC campaigns.
Back in the day, paid search was once known as an acquisition channel that delivered significant ROI [...]

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Income Access Survey: What Influences Affiliates to Join a Program and Promote?

May 26, 2009

Becoming a successful affiliate is challenging, and maintaining a profitable affiliate website can be just as tough. For an affiliate, working hard is important, yet “working smart” is the key to moving to the next level in your ROI. Affiliates need to use all the tools in their box to create a successful business. One [...]

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Tip of the Month: July

July 12, 2008

Watch Out for New Domains
Did you know that ICANN (the Internet Corporation for Assigned Names and Numbers) recently approved a recommendation for the largest expansion in top-level domains (TLDs). Presently, there are only 21 TLDs to choose from — such as the familiar .com, .org, or .info. Two things stand out about this expansion: (1) [...]

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Tip of the month: March 2008

March 2, 2008

Making the most out of attending a conference
When heading off to a conference such as CAP Euro, make sure that you have set goals for your participation. Before leaving, contact the network reps you would like to meet with while there, set up specific appointment times if possible, and then prepare by finding out [...]

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Tip of the month: January 2008

January 10, 2008

Making the most out of attending a conference
When heading off to a conference such as CAP Euro, make sure that you have set goals for your participation. Before leaving, contact the network reps you would like to meet with while there, set up specific appointment times if possible, and then prepare by finding out [...]

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Tip of the month: December 2007

December 1, 2007

Administration of your affiliate account – how you can maximize your affiliate program experiences through proper maintenance of your affiliate account.
At least a couple of times a year you should make a point of verifying that all of your account details are accurate and up-to-date. Key areas you should check include your address, phone, [...]

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