October 22, 2009
Last week we featured Part 4 of our 7-part series on PPC Budgeting Secrets, called Dividing your Campaign Budget Across Markets. We looked at how to best divide your PPC campaign budget across different markets according to (1) the markets you are targeting, (2) the search engines that permit PPC in those markets, and (3) [...]
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September 17, 2009
Optimizing your returns in any acquisition channel is the secret to increasing profitability. With PPC back in the mix as a valid acquisition channel, operators need to evaluate their budgets to ensure success with their PPC campaigns.
Back in the day, paid search was once known as an acquisition channel that delivered significant ROI [...]
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