From the category archives:

video

Becoming a Full-Time Affiliate

July 27, 2009

Nearly any affiliate has the potential to make the jump into full-time affiliate marketing. In the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, explores what’s involved in taking that step from being a part-time to being a full-time affiliate, including the experience it takes, how it’s a leap of faith, and should [...]

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What Affiliates Need from Their Software

July 2, 2009

Affiliate software should do a lot more than just calculate commissions. The calculations need to be transparent, and affiliates also need reports they can use to analyze the performance of their campaigns and optimize them.
In the latest episode of Coffee with Nicky, our CEO, Nicky Senyard, discusses precisely what affiliates should look for in the [...]

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How Affiliates Can Use Twitter

May 8, 2009

The way that Twitter has exploded into mainstream popularity is cause for affiliates to wonder how to best incorporate it into their affiliate marketing campaigns. After all, whereas brands might focus simply on building awareness or managing their reputation, affiliates have to focus on actual conversions. Well, in the latest episode of Coffee with Nicky, [...]

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Branding on Twitter: Coffee with Nicky

May 1, 2009

Now that Twitter has exploded that way it has over the last couple months, it’s not just the web-savvy brands that are considering it as a medium to connect with consumers. Well, in the latest episode of her video blog Coffee with Nicky, our very own CEO, Nicky Senyard discusses what Twitter means for brands [...]

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Second Episode of Our CEO’s Video Blog Show

April 22, 2009

A little while back, our very own CEO, Nicky Senyard, started a new video blog format called Coffee with Nicky. Well, Nicky has just published a new episode wherein she discusses Twitter, social media, and how she manages the the public/private/professional divide of her various online presences. We hope you enjoy it as much as [...]

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First Episode of Coffee with Nicky

March 25, 2009

Our very own CEO, Nicky Senyard, has been flirting with video blogging, and is now trying out a new format. It’s called Coffee with Nicky, and she’ll be posting the videos on her blog. There is also an embeddable player that will always feature the latest episode on theCoffee with Nicky show page.
In this first [...]

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Julia on Social Media for iGaming

March 17, 2009

This is Julia, the operations manager of our affiliate marketing team. Julia recently sat down for the camera to discuss what she sees as one of the biggest trends in iGaming in 2009: social media. Specifically, she predicts that the igaming industry will really start wrapping its head on how to best use social media [...]

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