From the category archives:

Sports Betting

Celebrating the Ladies at Cheltenham

March 15, 2010

Horse Racing events are always great occasions for dressing up in one’s Sunday best! For ladies, much of the fun of attending the races is dressing up in fancy hats and outfits.  In celebration of these wonderful outfits, as well as other valued contributions of the ladies, the Cheltenham Festival 2010 is hosting ‘Ladies Day’ [...]

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And They’re Off – The Cheltenham Festival is Upon Us

March 12, 2010

The Cheltenham Festival is just around the corner, and if you haven’t already noticed, this is a very important event for affiliates.
In fact, some refer to this event as one of the most profitable events of the year and we can’t agree more!
Extrabet, Centrebet and Ladbrokes Sportsbook are offering some great affiliate and player promotions.
For [...]

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Cheltenham Festival: A Historical and Lucrative Annual Event

March 4, 2010

On the IA blog this week, we have been discussing several topics related to the upcoming Cheltenham Festival.  We know that the topics, which included a look at promoting to rookie versus veteran punters and effective ways of promoting through microsites and content, are extremely relevant to affiliates and relate back to utilizing the best [...]

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Cheltenham Affiliate Strategies – Promoting to Rookie Punters vs. Veterans

March 3, 2010

Cheltenham (like other major sports betting events) attracts a huge amount of press, and as such also attracts a huge number of rookie punters. At the same time, it can also be assumed that it will attract a high level of participation from veteran punters, who will likely place more bets, and in higher amounts, then during the rest of the season. These two opportunities, while both excellent for affiliates, present a bit of a dilemma, as these types of players are very different, and must be approached uniquely if you are to achieve the highest revenue performance from this big event. In this article, we look at the pros and cons of each type of punter, and how to cater to each.

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Cheltenham Week at Income Access: Promoting Through Microsites and Publishing Targeted Content

March 2, 2010

This post is the first of a series of blogs during Cheltenham Week at Income Access that will help affiliates gain insight into how lucrative the Cheltenham event is, while offering strategic tools and ideas to help maximize affiliate commissions and realize their potential.
The Cheltenham Festival is one of the UK’s most prestigious racing events [...]

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Ladbrokes Sportsbook Offers Cheltenham and Grand National Promotion

March 2, 2010

Ladbrokes is pleased to announce a special affiliate promotion that will make not only Cheltenham, but the Grand National, just a bit sweeter! For any Ladbrokes Sportsbook affiliate who sends through at least fifteen new depositing players during the Cheltenham Festival (March 16-19), they will also earn an extra 5% rev share for revenue [...]

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Hit the Bullseye While Promoting Darts Betting

February 24, 2010

One of the frequent discussions happening right now in the UK and European iGaming affiliate community is the level of saturation in the marketplace and whether there is real opportunity for future growth. There are so many operators in each vertical, the big ones with large marketing budgets that allow for multi-channel campaigns. [...]

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Unpredictable Olympics Fuels Betting Frenzy

February 23, 2010

The Winter Olympics are in full swing and there has already been a load of major upsets. Canada’s “Own the Podium” slogan has been essentially buried, while Russia was withheld from a gold medal in figure skating for the first time since 1960. Punters have had a field day with Olympic Men’s Hockey. Where the [...]

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VIP Access to Cheltenham from Extrabet.com

February 16, 2010

Who doesn’t like being treated as a VIP? It’s always fun to receive special perks at high profile events and that’s why we’re very excited to announce that extrabet will be inviting a special affiliate to their exclusive box at the Cheltenham races in March.
The prize which includes seats in the extrabet.com box on [...]

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BetBrain Scores a Hat-trick

February 8, 2010

As the IGB awards  slip away in the rearview mirror and the feeling of exhaustion slowly abates,  Income Access thought it would be a good idea to catch up with the winners from the various affiliate categories in order to see what makes them so successful. Over the next week, we will be showcasing exclusive [...]

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