From the category archives:

Search Engine Marketing

Are Metrics Killing Your Creativity?

March 5, 2010

I read this article by Patrick Sarkissian this morning, where he expresses that analyzing metrics in advertising campaigns are killing the creative process of advertisers. In fact, he goes so far as to say that when the economy takes a nosedive, clients are apt to stop supporting the creative ideas that come from their advertisers, [...]

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Cheltenham Affiliate Strategies – Promoting to Rookie Punters vs. Veterans

March 3, 2010

Cheltenham (like other major sports betting events) attracts a huge amount of press, and as such also attracts a huge number of rookie punters. At the same time, it can also be assumed that it will attract a high level of participation from veteran punters, who will likely place more bets, and in higher amounts, then during the rest of the season. These two opportunities, while both excellent for affiliates, present a bit of a dilemma, as these types of players are very different, and must be approached uniquely if you are to achieve the highest revenue performance from this big event. In this article, we look at the pros and cons of each type of punter, and how to cater to each.

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PPC Metrics to Calculate ROI

February 2, 2010

Launching a PPC campaign can lead to some great results in your marketing initiatives. The way to find out whether or not you are getting your money’s worth out of these PPC campaigns is to diligently track your return on investment (ROI). Without measuring certain campaign metrics, it is impossible to know if you are [...]

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Landing Page Analysis: Finding the Winning Formula

February 1, 2010

As your online business starts to grow, you want to make sure that as you reach potential customers, you have the best possible pages to motivate them to buy the products you are selling. It’s often said that first impressions are the most important, and that’s exactly what your landing pages are. By analyzing what’s [...]

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How to Get High Google Quality Scores for PPC Campaigns

January 27, 2010

The reason why Google has become popular is because they have been able to provide people searching on the Internet with relevant information to their search query.  As this is their core strength, and they want to be able to provide a quality product, they have worked very hard to develop algorithms that match searches [...]

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New Video on Income Access Site

January 21, 2010

As solution providers, we’re always looking at ways of making our message as accessible as possible to our clients. As such, we’ve recently launched a video that outlines our full-service affiliate marketing solutions, which can be leveraged to meet the needs of any business. You can now find it on the Income Access homepage (http://www.incomeaccess.com).
Highlights [...]

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Beware the Bing – Your Online Marketing Data May be Skewed

January 14, 2010

In a recent article that we contributed to iGB Affiliate Magazine, we talked about integrating Google Analytics into your marketing strategy.  Specifically, we explored using Google’s Campaign URL Builder Tool to track your marketing spend on various sources, like press releases.
We spoke about how it can provide important insights into your website traffic and marketing [...]

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PPC Vs SEO: Which One Will Drive Your Campaign?

January 4, 2010

The great debate continues! The debate over whether PPC or SEO is the most valuable marketing tool has been going on for as long as both have existed. Comparing SEO to PPC might be a little bit like comparing a sports car to a sedan. And if one were going to do that, you would [...]

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Social Media Updates Now Part of Google and Bing Search Results

October 29, 2009

Are you active with social media marketing? A recent announcement by Google and Microsoft now makes social media marketing all the more important to marketing in general, and specifically search engine marketing.
Google and Microsoft have both secured deals with Twitter, and Microsoft has also inked one with Facebook to include updates into Bing search results.  [...]

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Ways iGaming Affiliates Can Earn Money: PPC

October 26, 2009

Succeeding in the iGaming affiliate marketing world can be daunting, but armed with the right tools, affiliates can thrive, and earn considerable revenue.  There are a variety of different affiliate revenue streams.  Over the course of the month, Income Access will be examining the 12 most popular ways that iGaming affiliates can create a lucrative [...]

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