From the category archives:

industry

Cheltenham Festival: A Historical and Lucrative Annual Event

March 4, 2010

On the IA blog this week, we have been discussing several topics related to the upcoming Cheltenham Festival.  We know that the topics, which included a look at promoting to rookie versus veteran punters and effective ways of promoting through microsites and content, are extremely relevant to affiliates and relate back to utilizing the best [...]

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Ladbrokes Sportsbook Offers Cheltenham and Grand National Promotion

March 2, 2010

Ladbrokes is pleased to announce a special affiliate promotion that will make not only Cheltenham, but the Grand National, just a bit sweeter! For any Ladbrokes Sportsbook affiliate who sends through at least fifteen new depositing players during the Cheltenham Festival (March 16-19), they will also earn an extra 5% rev share for revenue [...]

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Hit the Bullseye While Promoting Darts Betting

February 24, 2010

One of the frequent discussions happening right now in the UK and European iGaming affiliate community is the level of saturation in the marketplace and whether there is real opportunity for future growth. There are so many operators in each vertical, the big ones with large marketing budgets that allow for multi-channel campaigns. [...]

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Interview with iGB Awards 2010 Best Non-Traditional Affiliate: Affiliate Guard Dog

February 18, 2010

Continuing on with our interview series with iGB Awards 2010 winners, today we have Andy from Affiliate Guard Dog, voted Best Non-Traditional Affiliate. A friend, fellow mid-wester (luckily not a Packer’s fan) and overall great guy, Andy has been an extremely valuable partner over the last year, providing invaluable advice on a multitude of Income Access affiliate programs. His site, Affiliate Guard Dog, has become THE standard for non-partial evaluation of affiliate program terms and conditions, as well as a popular forum for discussion surrounding program terms updates and other critical affiliate program news.

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Interview with this year’s Best Casino Affiliate: AskGamblers.com

February 9, 2010

Income Access thought it would be a good idea to catch up with the winners of the iGB Affiliate Awards from the various affiliate categories, in order to see what makes them so successful. In our last post we interviewed the winner of Best Sportsbook Affiliate, make sure to read all of our exclusive interviews [...]

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Thank You London! IGE and LAC 2010

February 8, 2010

This year was my first time attending the International Gaming Exhibition (IGE) which took place from January 27th-28th and the London Affiliate Conference (LAC) which took place from January 29th-31st and it was quite the experience! Although I was lucky enough to have recently been in Budapest and Copenhagen for other conferences in September, [...]

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Heaven Affiliates at the IGE and LAC

January 12, 2010

Affiliates who are looking for an opportunity to promote several brands from one easy login account will be able to find out about the Heaven Affiliates program at the London Affiliate Conference (LAC) and the International Gaming Expo (IGE), coming up at the end of January, 2010.
As a partner of the Income Access booths at [...]

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Reflections and Predictions: New Markets

January 7, 2010

I always find that the arrival of a new year brings about meaningful reflections on what has occurred in the past year and grand predictions of the future.
While I may have enough special talents to have been nominated for Best Bingo Affiliate Manager at the iGB Affiliate Awards, I’m not a fortune teller with a [...]

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Trends for 2010 : Mobile Gaming Strategies

January 7, 2010

This year, I’ve been nominated for Best Non-Traditional  Gaming Affiliate Manager of the Year in the IGB Affiliate Awards, mainly for my work with mFortune Mobile Casino (though admittedly, pretty much all of my work is “non-traditional”…) As such, I thought I would share some thoughts on what innovations in 2009 will be big in [...]

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Twitter:… full of sound and fury?

January 7, 2010

Recently, I was nominated for Best Casino Affiliate Manager for the upcoming iGB Awards, alongside two of my colleagues Louis and Erica. We were all honored and enjoyed a fun brainstorming session that produced the “Day in the Life of an Affiliate Manager” blog posts (you can read about my experience as an Affiliate Manager [...]

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