From the category archives:

Ask Income Access

Social Media Key to Building Meaningful Relationships

February 3, 2010

If the Internet is a giant mall, (yes, it’s a lot more than that, but for argument’s sake let’s say it is) and there are millions upon millions of stores competing with each other, how are you going to get the message out to your customers about why they should be purchasing your products? And [...]

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Managing Multiple Affiliate Sites Through One Account

August 11, 2009

Q: I have a network of sites. Is there a way that I can effectively manage these through one affiliate account?
– Sarah
Provided that it has the right features, the software powering the affiliate programs you work with can be a powerful resource for managing campaigns across multiple sites and channels. The right software will [...]

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PPC vs SEO

August 11, 2009

Q: Which is more time intensive: PPC campaigns or optimizing my site’s structure? Which would be a better focus for my time investment?
– Joshua
In terms of optimizing your site structure, PPC and SEO are equally important. Where you should invest more of your resources will depend on what your long-term goals are. Regardless of [...]

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Affiliate Opportunities in Mobile Gaming

August 11, 2009

Q: I’ve been watching the mobile space grow for some time now, and am now interested in promoting mobile betting products. What verticals do you see have the most opportunity in the mobile space?
– Larry
Although traditional casino games such as slots, video poker, and roulette have been the most popular mobile games, interest in bingo [...]

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Sculpting Page Rank with the NoFollow Tag

August 11, 2009

Update: This post has been edited since first being published. A paragraph has since been stricken. The stricken text was an error in wording which was brought to our attention.

Q: I’ve heard that by including a no-follow tag in some internal links, you can increase the page rank of your site. Is this true? [...]

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Negotiating Bingo Commission Structures

August 11, 2009

Q: I’ve been a bingo affiliate for about a year, and have always promoted the same bingo room. Now that I’m ready to branch out, I was wondering whether there’s was anything I could do to negotiate a better commission?
– Lucy
Whether you are new to a bingo affiliate program or have been promoting it [...]

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Affiliate Perspectives: the perfect bingo affiliate commission model

July 24, 2009

Throughout Bingo Week, the iGaming Affiliate Marketing Blog has featured daily posts on a range of topics, including bingo affiliate program commission structures and optimizing your bingo traffic. Like the first post featuring bingo affiliate perspectives, here is the second installment of affiliates perspectives, which focus on commission models and methods that help increase traffic [...]

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SEO Basics for Affiliates

June 21, 2009

Q: I understand that SEO is a science. But are there any SEO basics an affiliate should know to help them rank better?
– Samuel
In addition to getting backlinks from other sites, there are three sets of “on-page” SEO basics that every webmaster should know to help their sites perform better on search engines. First, [...]

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Wordpress Basics for Affiliates

June 20, 2009

Q: I’ve read a lot about affiliates using Wordpress to power their sites. Isn’t Wordpress just for blogging? Is there anything an affiliate should know about using Wordpress?
– Macy
Wordpress is an incredibly powerful blogging platform that can also double as a CMS. And as an open-source platform (i.e. it’s free and you don’t [...]

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Using Adwords for Gambling Ads

June 19, 2009

Q: Is it true that I need a license to use Google Adwords for gambling ads? If so, how do I get one?
– Jason
It is not true that you need a license to use Google Adwords for gambling ads, because Google sees affiliates as aggregators of content rather than gambling portals. However, there are [...]

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