From the category archives:

affiliate management

And They’re Off – The Cheltenham Festival is Upon Us

March 12, 2010

The Cheltenham Festival is just around the corner, and if you haven’t already noticed, this is a very important event for affiliates.
In fact, some refer to this event as one of the most profitable events of the year and we can’t agree more!
Extrabet, Centrebet and Ladbrokes Sportsbook are offering some great affiliate and player promotions.
For [...]

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Cheltenham Affiliate Strategies – Promoting to Rookie Punters vs. Veterans

March 3, 2010

Cheltenham (like other major sports betting events) attracts a huge amount of press, and as such also attracts a huge number of rookie punters. At the same time, it can also be assumed that it will attract a high level of participation from veteran punters, who will likely place more bets, and in higher amounts, then during the rest of the season. These two opportunities, while both excellent for affiliates, present a bit of a dilemma, as these types of players are very different, and must be approached uniquely if you are to achieve the highest revenue performance from this big event. In this article, we look at the pros and cons of each type of punter, and how to cater to each.

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Cheltenham Week at Income Access: Promoting Through Microsites and Publishing Targeted Content

March 2, 2010

This post is the first of a series of blogs during Cheltenham Week at Income Access that will help affiliates gain insight into how lucrative the Cheltenham event is, while offering strategic tools and ideas to help maximize affiliate commissions and realize their potential.
The Cheltenham Festival is one of the UK’s most prestigious racing events [...]

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And the Oscar Goes to…

March 1, 2010

The 82nd Annual Academy Awards are only a few days away and many are expecting this weekend’s bash to be a fun, and potentially unpredictable event.
This year’s new format of including 10 nominations for best motion picture will surely add to the already lengthy ceremonies, however I’m still expecting a good show. Hosted by Alec [...]

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Hit the Bullseye While Promoting Darts Betting

February 24, 2010

One of the frequent discussions happening right now in the UK and European iGaming affiliate community is the level of saturation in the marketplace and whether there is real opportunity for future growth. There are so many operators in each vertical, the big ones with large marketing budgets that allow for multi-channel campaigns. [...]

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Unpredictable Olympics Fuels Betting Frenzy

February 23, 2010

The Winter Olympics are in full swing and there has already been a load of major upsets. Canada’s “Own the Podium” slogan has been essentially buried, while Russia was withheld from a gold medal in figure skating for the first time since 1960. Punters have had a field day with Olympic Men’s Hockey. Where the [...]

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Top 5 Questions to Ask your Affiliate Manager

February 17, 2010

For affiliates working within networks, or for affiliates who are considering joining a network, one of the most important elements to consider is the quality of the relationship that you are able to build with your affiliate manager or managers. An affiliate manager can sometimes make or break an affiliate program, so you want to [...]

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Super Bowl Aftermath and the Carling Cup

February 8, 2010

Alright, I’ll be the first to admit that I was wrong.
I will pay up on my lost bet – a caramel mocha cappucino or something to that effect – but I won’t like it.
Peyton let me down. Matt Stover let me down. The Colts’ offense let me down. ME PERSONALLY.
Going 31-45 with an interception [...]

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Superbowl XLIV Fearless Predictions

February 5, 2010

Sunday afternoon football will come to an exciting climax this weekend with Superbowl XLIV… and my prediction is that the Colts will walk away with their second Superbowl victory since 2007.
Both the Saints and the Colts managed to build upon their regular season success and league leading records – 13-3 and 14-2 respectively – [...]

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Forming Strong Relationships between Operators and Affiliates – Part 2

January 22, 2010

As a lead up to the London Affiliate Conference (LAC) and the International Gaming Expo (IGE) at the end of January, we’re posting a three-part series of conversations with Income Access CEO, Nicky Senyard.
In our last post, we asked Nicky about commission structures and forming agreements between operators and affiliates, and in this post, Nicky [...]

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