Posts by author:

Vanesa Cantt

I am the IT Director, which makes me responsible for technical operations of Income Access. Some of my responsibilities include the design, development, maintenance and support of our product as well as the management of IT, Design and Integration resources. I have been at Income Access since 2003 and feel very passionate about the growth of the company. I am very passionate about people and enjoy going out for drinks/dinner with friends and family. During my free time I love to cook and entertain at home; I also enjoy activities like Yoga and meditation.

Using CRM to Build Relationships

June 14, 2010

An important part of post-conference communication is keeping a list of your contacts, and their unique needs, desires and personal information. Being able to provide personalised support to affiliates goes a long, long ways towards a strong relationship with them and help them being profitable, and so it makes sense to use your CRM tools [...]

Read the full article →

A Brief History of Affiliate Marketing: Part 4

March 26, 2010

This is the fourth part in a five-part series. You can read part three here: A brief History of Affiliate Marketing: Part 3
Competition and Threats
As mentioned in the first part of this series, casino and poker affiliate programmes were pioneers in the industry and saw major campaigns reach mainstream audiences in unconventional ways. Earning [...]

Read the full article →