Posts by author:

Sal Ciolfi

Building Your Brand and Driving Traffic With Social Media

December 20, 2012

With increasingly social media savvy audiences, social platforms are now the frontlines of brand development, online reputation management, and traffic. But how do you leverage these tools?
Here are some tips on how to build brand and drive traffic with social media:
Know What you Want
What are you trying to achieve with your online presence? Knowing the [...]

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How to Protect Your Online Brand

November 22, 2012

The continued growth of social media and mobile channels has made it easier to promote and grow your brand. It’s also, however, easier to have your hard-earned reputation tarnished or damaged. Modern marketing plans now need to have an integrated approach, with brand and reputation management an essential component. What does this entail?
Here are some [...]

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Benchmarking Your Affiliate Programme’s Performance

November 8, 2012

Benchmarking is a necessary component of performance analysis, which can help you maximise the effectiveness of your affiliate programme and marketing tactics.
While there are a number of different forms of benchmarking, iGaming operators and affiliate marketers would do well to focus on what’s called “competitive benchmarking”, which tracks your performance in comparison to competitors and [...]

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Viral Video Marketing Campaign Fundamentals

November 5, 2012

Creating viral content may feel like you’re trying to beat the house in Vegas, but the odds are not quite as stacked against you.
To start, it’s important to ask what makes a video viral? Essentially, we’re talking about content that performs well in measurable ways: views, shares, likes, comments, etc. Looking at it this way [...]

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OLBG.com Goes Mobile with Free Sports Betting Tips App

October 22, 2012

The Sports Betting Community is going mobile. The community, otherwise known as OLBG, has launched a free sports betting tips app, giving bettors access to expert advice and recommendations on a range of sporting events.
If you’re unfamiliar with OLBG, the site is one of the most knowledgeable and active sports betting communities, providing a forum [...]

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Come Meet Bet3000 at BAC 2012!

October 12, 2012

With BAC 2012 now underway, we bring you the last installment in our featured partner interview series. As a reminder, all our BAC featured partners will be with us at the conference at booth C14. Make sure you stop by and say hello.
For this last post, we talked to Bet3000, a European provider of [...]

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Meet Garry McGibbon from StanJames.com at BAC

October 8, 2012

BAC is about to start, and we’ve been taking the time to introduce some of the featured partners who will be with us at booth C14 in the Catalan capital.
In this second installment of the featured partner interview series, we talked to Garry McGibbon, Communications Manager at StanJames.com. Garry has been at the company since [...]

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Meet mFortune’s James Goode at BAC!

October 4, 2012

It’s that time of year again! BAC is kicking off next week, and we thought we would take a minute to introduce you to some of the featured partners who will be with us at booth C14 in the Catalan capital.
To kick off this featured partner interview series, say hello to James Goode, the head [...]

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The Golden Age of Affiliate Marketing?

September 26, 2012

Given the global economic troubles of the last few years, you’d be forgiven for thinking that very nature of employment in the Western world is changing. In reality, though, the elements that make a “good job” have stayed relatively the same, at least according to MSNBC’s careers section, which recently listed the 5 best and [...]

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Tips for Mobile Gaming Promotion

September 12, 2012

We’ve recently discussed breaking into social gaming, but mobile gaming is an equally important sector for both iGaming operators and affiliate marketers alike. Recent surveys show over a billion people now use mobile devices as a main internet access point. What’s more, 54% of UK users (and 69% in the US) access the mobile Web on [...]

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