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Shalini

Platinum Easter Tournament and More at BigMoneyScratch.com

April 5, 2012

BigMoneyScratch.com has just uploaded its latest ‘Spring’ banners, to tie in with the season and great weather most of us have been experiencing.   ‘Scratch’ the dog is the feature character of the brand and is once again found amongst the spring flowers with his winnings, as every third scratch card wins with BigMoneyScratch.com.  These kinds [...]

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Income Access Introduces New Tax Module to Help Operators Cope with Industry Legislation

November 29, 2011

As we approach the end of another eventful year, now is a great time to have a look back over the major developments that have affected the iGaming industry. Given this, Income Access has developed a new, facilitative tax module which will no doubt prove highly beneficent to partners in the months and years to [...]

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Measuring the ROI of Your PPC Campaigns: Part 2

September 26, 2011

Last week, we began discussing how to measure the ROI of your PPC campaigns through Income Access software. Here we will build on that knowledge to further illustrate the data which the Income Access software generates and how you can use it to improve your marketing efforts.
The ACID keyword that is passed is represented in [...]

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Measuring the ROI of Your PPC Campaigns: Part 1

September 23, 2011

Whilst the affiliate channel typically represents up to 30% of your overall traffic, paid search is rapidly becoming a growing portion of most marketing strategies. With this channel growing in popularity, it’s paramount to spend wisely and measure the impact of your efforts.
Tracking your PPC campaigns is integral to analysing the performance of each of [...]

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The Importance of checking stats

August 30, 2011

How often do you check your program statistics? Could you be missing opportunities for optimizing your campaigns or building stronger affiliate relationships?
Statistics are in fact the primary reference point and indicator of how well an affiliate program is doing and the key source of information for the affiliates. Consistent, transparent reporting is one of the [...]

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