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Sarafina

One of the most well-known and widely respected affiliate marketers in the entire iGaming space, Sarafina has a passion for life, business and fun. Working from the UK, Sarafina works hard to provide incomparable marketing support to Income Access’ partners. A seven-year veteran of the iGaming industry, Sarafina has made herself a name by fostering relationships and supporting the Income Access vision of success, honesty and transparency. She will attend the Women in Gaming Awards in September, as a nominee for the Affiliate Manager of the Year Award. Operators and affiliates alike have benefited from Sarafina’s expert advice and direction, and she always looks forward to the opportunity to share her experience at iGaming events.

An Affiliate’s Guide to Equal-Opportunity Marketing – Part II

September 23, 2010

This is Part II of a two part series. You can check out Part 1 here: An Affiliate’s Guide to Equal-Opportunity Marketing -  Part I.
In Part I we took a quick look at the history of gambling and the exclusion of women, and how this is a market that is rapidly increasing. We looked [...]

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An Affiliate’s Guide to Equal-Opportunity Marketing – Part 1

September 22, 2010

This is Part 1 of a two part series.
Gambling in the UK has, for much of its existence, been the domain of men. That fact, however, is changing rapidly and the opportunities for marketing gaming products to women online are increasing on a daily basis. With more women online than ever before, and more [...]

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Tools for Expanding into New Markets

August 2, 2010

The most exciting part about online marketing is that it is an ever-evolving, changing and expanding place. . New opportunities arise each day as new markets and customers emerge. Companies that have the tools to reach out to these new markets are able to seize the opportunities and capitalise on them.
Expanding into new markets can [...]

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Top 5 Reasons Your Social Media Campaign is Failing

July 14, 2010

We’re hearing it more and more these days, and it’s starting to sound almost like a mantra: Social Media. And, like a mantra from another language, this one is still, quite often, misunderstood. Most understand that their competitors are using social media to market their brand, and products and services. That makes them sit up [...]

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Make a Great Second, First-Impression

June 10, 2010

You’ve invested in attending an iGaming conference. You’ve made lots of new connections, while reaching out with sharp marketing material, branding and maybe some attractive promotional items. As the show wraps up, you feel you’ve made a great first impression with new contacts and potential partners, and you’re confident that the money you [...]

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A Brief History of Affiliate Marketing: Part 5

March 29, 2010

This is the fifth part in a five-part series. You can read part four here: A brief History of Affiliate Marketing: Part 4
Evolution of Online Gaming Affiliates
With affiliates often the first to take advantage of emerging trends and technologies, the introduction of Web 2.0 found its way to affiliate marketing. Websites and services based on [...]

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Integrating with Income Access

September 4, 2009

There has been much discussion this week about Smartlive abruptly closing its affiliate program and how this relates to their affiliate program software provider, Income Access. And as such we want to clarify the discussion by summarizing the facts about the history of the Smartlive Casino affiliate program with Income Access.
Smartlive originally chose not [...]

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4th Annual Online Bingo Summit

June 18, 2009

I couldn’t help walking into the 4th Annual Online Bingo Summit, hosted by  Bullet Business, with a big grin on my face.  It started with a very warm greeting from a dear colleague and friend, Greg from Bingo Street, who was standing outside the Millenium Glouceter Hotel getting some fresh air with Nickie from Balls [...]

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Income Access Survey: What Influences Affiliates to Join a Program and Promote?

May 26, 2009

Becoming a successful affiliate is challenging, and maintaining a profitable affiliate website can be just as tough. For an affiliate, working hard is important, yet “working smart” is the key to moving to the next level in your ROI. Affiliates need to use all the tools in their box to create a successful business. One [...]

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AAC Amsterdam 2009

May 5, 2009

WOW!  Arriving in Amsterdam on Queen’s Day is an experience and a half.  It is the most festive occasion of the year in Amsterdam and is particularly famous for the all-out street parties.  You will see the most varied use of the colour orange (representative of the current Dutch dynasty) than you have ever seen.
My [...]

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