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Rodion Gusev

Rodion works as a copywriter at Income Access. As evident through his blog postings, his work interests include social media and its effect on marketing and communication. He is currently finishing up B.A. degrees in English Literature and Economics at McGill University. Outside of work, Rodion enjoys all aspects of music: collecting, creating, mixing, and listening. He also has a strong interest in literature and co-runs an independent music/writing blog.

Ready for Kick Off? A Brief Introduction to the 2012 Euro

May 15, 2012

I’ve said it before, and I’ll say it again: the UEFA European Football Championship, or the Euro, is great for all things affiliate marketing. It’s also one of the most riveting events in all of sports; so it’s safe to say the excitement transcends just marketing.
While the Euro is quite a big deal to me [...]

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Boost Your Brand: Promoting During the Euro 2012 and Summer Olympics, Part II

April 30, 2012

With the Euro and the Summer Olympics just around the corner, summer 2012 is a tremendous opportunity for both operators and affiliates to expand the reach of their brand and the ROI of their promotions via successfully tying their efforts in with the existing publicity surrounding the Euro and the Olympics. Last week, we began [...]

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Boost Your Brand: Promoting During the Euro 2012 and Summer Olympics

April 27, 2012

With both the Euro 2012 and the 2012 Summer Olympics in London taking place, this summer is going to be filled with a lot of event-related buzz. As an operator or affiliate, utilising the momentum and buzz that exists surrounding these events is a great way to expand the reach of your brand, and in [...]

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Jackpot Party Select™ heads to Dublin

April 23, 2012

If your players are looking for EXCLUSIVE and thrilling Vegas games, then it’s time to get acquainted with Jackpot Party Select…and where better than at the iGaming Supershow in Dublin. Come meet the team behind the ‘party’ including Head of Marketing Mary Griffin and Marketing Associate Roxanna Lizarondo.
Book your meeting now: support@jackpotpartyselect.com.
Created by the renowned WMS, [...]

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Brand Leveraging: The Grand National and You

March 26, 2012

The Grand National is one of England’s most prominent sporting events. As a Category A event in the Ofcom Code on Sports and Other Listed & Designated Events, broadcasts of the steeplechase will be available to any interested viewers via free-to-air channels. Even more importantly, the Grand National is a cultural institution with an immense [...]

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Meet the Horses of the 2012 Grand National

March 22, 2012

As of 21 March, 59 potential entrants remain for the 2012 Grand National. As participants can still be withdrawn before the 14 April event, this creates the possibility of a final field smaller than the traditional 40 runners. However, officials are confident that the eventual field will contain 40 runners, with some reserves to [...]

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Four Things You Didn’t Know About the Grand National

March 21, 2012

The Grand National, one of Britain’s most famous horse racing events, will be taking place on 14 April at the Aintree Racecourse near Liverpool. This is the 165th running of the annual event and, as can be expected, plenty of extraordinary things have happened throughout the Grand National’s history. In celebration of the storied steeplechase, [...]

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Your SEO Audit in Eight Easy Steps: Part 3

March 1, 2012

You’ve read Part 1 and Part 2 of our search engine optimisation (SEO) audit series. Well, here are the remaining steps to give you the power to improve your SEO and general online presence. The last two steps in our audit are webmaster tools and sitemaps.
Set up Google Analytics and webmaster tools
Having Google Analytics and [...]

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Your SEO Audit in Eight Easy Steps: Part 2

February 29, 2012

Today we continue our series on eight simple approaches you can take to ensure that your site is optimised for search engines. In our first part, we covered competitor analysis, keyword research, and website structure and usability. Today we expand the search engine optimisation (SEO) audit to include design, interlinking, and descriptive URLs and meta-tags.
SEO-friendly [...]

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