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Nicole Fortunaso

Howdy - I am the Director of Marketing, and responsible for developing strategic marketing and communication plans for Income Access, which are based on the vision of our CEO and the company philosophy - fostering relationships. I play a key role in organizing our appearances at conferences and working with fellow team members to define our messages. I have two degrees a Bachelor of Business Economics with minor studies in marketing, as well as a Bachelor of Applied Science from Queensland University of Technology. I am a founding member of Income Access, and feel very privileged to be part of the growth and success of Income Access - I look forward to seeing many more years of growth and opportunity. In whatever spare time I manage to find for myself, I like to take art classes (paint/draw) and I love to read books on psychology, personal development and science.

Device Divergence: Managing Advertisements across Multiple Platforms Part 2

June 24, 2010

In yesterday’s blog post about Device Divergence, we looked at how advertisers are adapting to multiple platforms, who is most affected by this change and a breakdown of the pros and cons.
Today we’re wrapping up our two-part series, so read on to find out how much this will cost you, how to ensure [...]

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Device Divergence: Managing Advertisements across Multiple Platforms Part 1

June 23, 2010

We’ve seen a lot of technological convergence in the last few years. It’s now commonplace to make a phone call, listen to music, take a picture and read a Word document, all on the same device. What’s happening is that, instead of using just one device to satisfy all of their requirements, many people are [...]

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Four Reasons Why iAds is a Great Idea

June 21, 2010

During the most recent Apple Worldwide Developers Conference, Steve Jobs gave a presentation on iAds, in which he announced that this new mobile advertising network will go live on July 1st. The presentation was amazing, and touched on a lot of great opportunities for mobile advertisers.
It seems like the new ad platform has hit a [...]

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Maintaining Post-Conference Heat

June 11, 2010

In our industry there is not a lot of face time. A lot of our business is done via email, phone and Skype. So, conference time provides a great opportunity to meet familiar faces and potential new business partners. After the intensity and buzz of conference face time you are left with a the [...]

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Spring Ahead with Fresh Creatives

April 6, 2010

With the arrival of spring, it is the perfect time to update your campaigns on the creative and promotional level. Fresh creatives and new promotions can add a new spark to marketing campaigns.
Out With the Old, In With the New
This is a good time to make sure that your outdated creatives are no longer being [...]

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A Brief History of Online Gaming: Part 1

March 23, 2010

This is the first in a five-part series on the history of online gaming.
Gaming has been around for centuries in one form or another. One thing you can say about the industry that has been built around it is that it has always adapted to the times and adopted technology early. From the race [...]

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The Redesigned Income Access Blog: Your iGaming Affiliate Resource

March 1, 2010

If you are a regular visitor to our blog, you’ve probably noticed by now that things are looking a little bit different. And if you’re new, welcome to the newly redesigned Income Access blog! We have new functions, improved navigation and lots of great new iGaming affiliate marketing content coming your way!
It’s not just the [...]

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Income Access Wins Best iGaming Affiliate Network Second Year in a Row!

January 29, 2010

The results of the iGB Affiliate Awards are in and we are very proud to announce that Income Access has taken home three of the coveted awards!
Income Access took home the award for Best iGaming Affiliate Network for the second year in a row. In addition, Income Access won the award for the Best Non-Traditional [...]

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Google Analytics: Seven New Features

January 6, 2010

Google has just added seven new features to Google Analytics. These features will help provide deeper insights into your traffic’s behavior, allow you to get alerts customized to your criteria and even share data with others using Google Analytics. Let’s take a look at these new improvements:
1. Analytics Intelligence with Custom Alerts
In case you’ve [...]

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Predictions for legal iGambling in the US – take a vote

June 30, 2009

UIGEA created a landscape of turmoil and strife for online operators facing the US nearly 3 years ago. Since this time there have been politicians and industry players lobbying to counteract this act, which in truth has made for interesting speculation - Is the US going to legalise igaming or what?
News from Harrah’s stating that [...]

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