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Nicky Senyard

As Chief Executive Officer and co-founder of Income Access, Nicky sets the company’s strategic direction and serves as the public face of the company. Over the course of a diverse 17-year career in marketing and public relations, Nicky has proven to be a visionary entrepreneur and accomplished corporate leader. She has driven notable enterprise growth and profitability every year since 2002. Well recognized and respected in the iGaming space, Nicky enjoys solving problems and creating solutions for her clients.

Five Tips for Your Floundering Affiliate Programme Part 2

October 13, 2011

Last week, we started our blog series offering iGaming operators some tips on getting their affiliate program back on track. We looked at creating fresh promotions as a means of attracting and retaining players and affiliates, and allocating an appropriate budget to support promotional campaigns on an ongoing basis. We also examined affiliate commission structures, [...]

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An Affiliate’s Guide to Attending iGaming Conferences: Part 3

May 27, 2011

With the iGaming Super Show all wrapped up now, we thought it would be timely to post Part 3 of our blog series on An Affiliate’s Guide to Attending iGaming Conferences. Today, we are looking at what to do once the conference is all over to make sure you are getting the most out of [...]

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An Affiliate’s Guide to Attending iGaming Conferences: Part 2

May 25, 2011

Today, in Part 2 of our blog series on An Affiliate’s Guide to Attending iGaming Conferences, we will be getting in to what to do AT a conference. Check out yesterday’s Part 1 blog post, where we explored the must-haves and the must-dos for an affiliate to get ready BEFORE a conference.
As the iGaming Super [...]

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An Affiliate’s Guide to Attending iGaming Conferences

May 24, 2011

As we lead up to the iGaming Super Show (iGSS) in Dublin, we thought providing some conference tips for affiliates might be timely. You may decide to attend a conference like iGSS as an opportunity to nurture existing relationships, and build new ones. Deciding to invest in this avenue, both in terms of time and [...]

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Measurability = Profitability in Your Affiliate Programme

February 22, 2011

Do you know which of your marketing campaigns delivers the greatest ROI for your affiliate programme? You should. Your online and offline marketing campaigns are fundamental to your business strategy as an iGaming operator. They allow you to build your brand, expand your reach and boost your bottom line.
Creating successful marketing campaigns that [...]

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Relationship-building Key to your Business Success – Part 2

October 1, 2010

This is Part 2 of a two-part series. Part 1 can be found here: Relationship-building Key to your Business Success – Part 1

Building Your Business with New International Relationships
A great way to build your business is to develop new relationships with online business owners in different markets. You may be interested in expanding your reach [...]

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Relationship-building Key to your Business Success – Part One

September 30, 2010

If you only ever reached out to your friends when you wanted something, chances are they wouldn’t be your friends much longer. Business relationships really aren’t that different. In fact, if the success of your business, indeed its growth, depends on the quality of your business relationships, then it’s even more crucial that those relationships [...]

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Co-branding Benefits for iGaming Operators

September 7, 2010

Co-branding establishes trust in your brand name if partnering with other trusted brands. Operators who partner with well-known software providers have an opportunity to leverage that partnership to further support their brand’s identity. In addition, partnering with affiliates allows an operator to help affiliates establish their brand in coordination with theirs, and positions them with [...]

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Secrets of Strong Affiliate Programs Part 3

July 20, 2010

Today we are wrapping up our 3-part series for iGaming operators on Secrets of Strong Affiliate Programs, and will be looking at what your business’ key performance indicators (KPIs) can tell you about the success and shortcomings of your affiliate program.
This series began with suggestions on how to go about recruiting and activating [...]

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Secrets of Strong Affiliate Programs Part 2

July 14, 2010

Last week, in part 1 of our Secrets of Strong Affiliate Programs series, we looked at recruiting and activating your affiliates. We talked about how to make your affiliates your business partners, how to raise your profile within the affiliate community and how your reputation in the iGaming space can make or break your affiliate [...]

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