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Louis Deering

As a senior affiliate manager at Income Access, I oversee strategic planning and day-to-day affiliate operations of large igaming brands, including Centrebet, Devil Fish Gaming, Victor Chandler, Ladbrokes, Bingo.com and other top Income Access clients. This includes managing program positioning with respect to commissions, promotions, marketing materials and other USPs, negotiating high-level deals with leading affiliates and developing communications strategies to grow the brand within the affiliate industry. This also includes taking responsibility for long-term growth and profitability of all of our clients' affiliate programs. Long-term success for Income Access has always been closely tied to our relationships within the industry. As a senior affiliate manager, I maintain strong relationships with leading affiliates, operators, software suppliers, bloggers, forum moderators and other key influencers across all verticals of the igaming industry. In addition, I take part in the on-going industry dialogues by blogging, participating in forums and attending industry conferences.

The Jackpot Heard Around the World

February 16, 2012

For 281 days it dragged on, with the tension, and the mind-boggling total, rising with each passing day. Digital slot machine wheels world-wide spun time after time as the hopeful punters watched and dreamed of the possibilities. Then suddenly, on Feb. 12, 2012, a lucky Betfred Casino player watched as the wheels came to a [...]

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Betfred Bingo Wins 2nd Place – WhichBingo Site of The Year 2011

January 18, 2012

Betfred, the world’s largest independent bookmaker and Income Access client, have won 2nd place this year in WhichBingo’s Site of the Year 2011 awards which were announced earlier this month. The awards, which have been given out for several years running now by the popular UK bingo portal, are 100% based on player votes, so [...]

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Bucky Bingo Giving Away £5000 Worth of Love2Shop Christmas Vouchers

December 6, 2011

Bucky Bingo is getting into the Christmas spirit in a big way this month with two exciting holiday promos.
£5000 Worth of Love2Shop Christmas Vouchers
Love2Shop vouchers can be used in 100’s of high street stores, food outlets and spent on leisure attractions. To enter, all you have to do is play on Bucky Bingo on [...]

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Betfred Bring Back Popular Goals Galore Promo with New TV Advert

December 1, 2011

Affiliates and players alike will be thrilled to learn that Betfred have brought back their immensely popular “Goals Galore” promo for the football season this year. The promo, simply put, allows players to bet that both teams will score a goal in a given match. As Fred Done puts it, “When both teams score, it’s [...]

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Felix Sturm and Bet3000.com present the top boxing event: “RING ON FIRE”

November 30, 2011

Bet3000 affiliates should see a substantial boost in web search this weekend as Bet3000 is sponsoring the momentous boxing event, Ring On Fire, this Friday.
According to the Press Release “The WBA Super Champion Felix Sturm will fight for his title on the 2nd of December 2011 in Mannheim’s SAP Arena against the British boxer Martin [...]

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BBBB – The Bucky Bonus is Back Baby!

November 22, 2011

Exciting news fresh of the presses from the Bucky Affiliates team.
Bucky Bingo is Bringing Back the Bucky Bonus! Boom!

For those not familiar, this monthly CASH bonus is one of the popular VIP perks that made Bucky Bingo so popular with the players over the years. In response to popular demand, Bucky Bingo is bringing back [...]

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Bet3000 Improve Branding with New High Quality Banners

October 25, 2011

Many in the igaming industry consider banners to be a sort of vestigial tail of affiliate marketing, pointing to banner blindness, banner farms (poorly designed affiliate sites with nothing but a collection of banners) and lack of originality in banner design that makes banners ineffective as conversion tools. However, whether or not banners actually draw [...]

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Barcelona Affiliate Conference 2011: Live Affiliate Prize Draw

September 20, 2011

If you are an affiliate who was at the Barcelona Affiliate Conference (BAC), and you stopped by the Income Access booth at stand C9, then hopefully you dropped off your business card to be part of our affiliate prize draw.
Today we filmed our prize draw, live right here at our headquarters in Montreal, [...]

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Betfred Poker Upping The Stakes

July 22, 2011

Betfred Poker is making aggressive moves to acquire players this summer, upping their welcome bonus to 100% to $2,000 (previously it was 100% up to $1,000). Top affiliate partners have been offered an even better bonus of 200% up to $2,000. The welcome bonus also carries with it an additional two ‘First Depositor $1,000 Freeroll’ [...]

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Bet3000 add Hellboy, Thunderstuck and Tombraider Banners plus Greek Sports Banners

July 8, 2011

Bet3000, one of Germany’s best known sportsbook and casinos, with over 400 offline shops in Germany and Austria, is now available for promotion in Greece, with both flash and GIF banners in Greek (see examples below), full website support in Greek, and a great deposit bonus of up to €100.

In addition, Bet3000 have also added [...]

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