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Kristyn Gaffney

As Director of Client Relations, Kristyn works with our clients to customise the system and develop features to support their marketing campaigns and strategies. She also provides training, support and advice to ensure our partners get the most out the system. Kristyn loves sharing dinner and drinks with friends, especially if they enjoy a good conversation about music and travel as much as she does.

Software Consolidation: What Affiliates Need to Know Part 2

November 18, 2010

The acquisition of Virtue Fusion by Playtech, and the partnership between Unibet and Bingo.com are just two of many mergers on the software side of the iGaming industry. Do moves like this affect affiliates, and if so, do they have a positive or negative effect?
On Tuesday, we started this 2-part blog series by exploring how [...]

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Software Consolidation: What Affiliates Need to Know

November 16, 2010

The acquisition of Virtue Fusion by Playtech, and the partnership between Unibet and Bingo.com are just two of many mergers on the software side of the iGaming industry. Do moves like this affect affiliates, and if so, do they have a positive or negative effect?
In this 2-part series, we’ll explore how consolidation is affecting the [...]

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Put Filtering Tools to Work for You

August 3, 2010

As an operator with an affiliate programme, your bottom line is vastly influenced by how well the creatives you are providing for your affiliates are working. Are you getting out what you are putting in, in terms of creative manpower? To be worthwhile, creatives need to be able to generate more income for your business [...]

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A Brief History of Affiliate Marketing: Part 3

March 25, 2010

This is the third part in a five-part series. You can read part two here: A brief History of Affiliate Marketing: Part 2
Compensation Models, Past and Present
In the early days of affiliate programmes, affiliates were compensated via cost per click (CPC), cost per acquisition (CPA) and revenue share models.  Today, it is estimated that approximately [...]

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Let Software Week Begin!

September 28, 2009

Welcome to Marketing Software Week at Income Access. After the tremendous feedback following our Bingo and Sportsbook weeks for affiliates, we’ve decided to do a series on software for our industry’s operators. In order to be a successful iGaming operator, it’s important to have the most comprehensive and robust system available to run [...]

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Income Access Survey: How Do Super Affiliates Use Reporting Metrics?

May 12, 2009

The goal of every ambitious affiliate is to increase their earnings and move towards super affiliate status. One key to achieve this goal is an understanding of behaviours and tactics that super affiliates employ in attaining and maintaining a super affiliate status. An excellent place to start this analysis is to learn how super affiliates [...]

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