Posts by author:

Justin Way

Justin Way is an account manager at Income Access. A Journalism Graduate from Montreal's Concordia University, he now applies his keenness for understanding through investigation to assist his clients in managing and understanding the full potential of their affiliate software. As a former sports editor at his student newspaper, Justin is an avid sports fan with a particular passion for hockey and basketball. He also cheers for England at least once every four years.

The Laws of Geolocation

April 1, 2013

As the online gaming market in the United States continues its gradual expansion, it is important that operators, especially those new to the game, not get too far ahead of the curve by neglecting important legal requirements. Central to maintaining that legitimacy is the use of geolocation tools, which identify a player’s location when they [...]

Read the full article →

Optimised for Keyword Success

March 15, 2013

“Keyword Optimisation” is one of the terms that have become increasingly prevalent as competitors strive for Search Engine Optimisation (SEO) supremacy. As a result, it has become equally important to know what these terms actually mean, as well as the associated work for those assigned to their implementation.
In the information below you will find tips [...]

Read the full article →

Navigating the iGaming Traffic Jam

March 12, 2013

Everyone has something to sell.
It used to take prospective entrepreneurs longer to realise this, find their niche and get in the game. In the digital age, however, online merchandise and innovation has turned into a business sector that makes this game increasingly accessible to a much broader base.
As competition continues to grow, so too does [...]

Read the full article →

Benchmarking: An Ideal Reporting Tool

February 1, 2013

As the world of iGaming and affiliate programme management continue to evolve, so too will the reporting options made available to more thoroughly analyse this information.
No longer will it be enough to simply look at one’s data spread out across a variety of tables, charts, and spreadsheets. That data will need to represent something more.
This [...]

Read the full article →

Reliable Data Key to Strong Partnerships

January 29, 2013

When considering how the Income Access software can be of the most value to our partners, we must take into account a diverse set of technical requirements based on an equally diverse set of real world needs.
For some, the key is making it easier for affiliates to pull banner code for their websites, while for [...]

Read the full article →

Give Your Program an Added Bonus

October 27, 2011

In today’s blog, we continue our conversation from last month where we discussed how to use channel reporting to measure your PPC activities. This month we examine the benefits of using bonus codes in your marketing campaigns and how they can be implemented across different mediums.
In a world consumed by the interconnectivity provided by social [...]

Read the full article →

Communication Key to Successful Affiliate Relationships

February 28, 2011

At the heart of every successful business, one is likely to find a well-built communication strategy that is used to nurture relationships with both partners and customers. Understanding your audience allows you to tailor your communication for their specific needs and wants.
In affiliate marketing there is no shortage of resources to aid in this [...]

Read the full article →