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Justin Way

Justin Way is an account manager at Income Access. A Journalism Graduate from Montreal's Concordia University, he now applies his keenness for understanding through investigation to assist his clients in managing and understanding the full potential of their affiliate software. As a former sports editor at his student newspaper, Justin is an avid sports fan with a particular passion for hockey and basketball. He also cheers for England at least once every four years.

Give Your Program an Added Bonus

October 27, 2011

In today’s blog, we continue our conversation from last month where we discussed how to use channel reporting to measure your PPC activities. This month we examine the benefits of using bonus codes in your marketing campaigns and how they can be implemented across different mediums.
In a world consumed by the interconnectivity provided by social [...]

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Communication Key to Successful Affiliate Relationships

February 28, 2011

At the heart of every successful business, one is likely to find a well-built communication strategy that is used to nurture relationships with both partners and customers. Understanding your audience allows you to tailor your communication for their specific needs and wants.
In affiliate marketing there is no shortage of resources to aid in this [...]

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