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Janice Scrim

Janice Scrim is the Communications and Media Strategist for the Marketing team at Income Access. With degrees in Journalism and English Literature, she gets a kick out of getting paid to do what she loves best: blogging, articling and getting creative! The more she delves into the world of affiliate marketing in the iGaming space, the more she wonders, how’s my poker face?

New and Improved totepool Fixed Odds Free £5 Sign Up Offer!

April 17, 2012

With a superb range of markets, industry-leading offers and great value, there’s never been a better time to promote totepool.com fixed odds to your players!
We know players can sometimes lose interest with the same old offers being thrown at them, so the team at totesport has been working hard to bring them something different to [...]

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Jackpot Party Select™ Throws a Bank Holiday Bonanza

April 3, 2012

The awaited Easter weekend is almost upon us, and to make sure it doesn’t go to waste, Jackpot Party Select are reaching out to a wider audience.
As the affiliate program for Jackpot Party® casino, the program is focusing its efforts in showcasing over 50 of their exclusive and authentic slot games, including the popular Jackpot [...]

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Jackpot Party Select™ is Now Accepting Affiliate Applications!

March 1, 2012

Are your players looking for EXCLUSIVE slot games that will give them a thrilling winning experience? If so, work with Jackpot Party Select!
Jackpot Party Select is the affiliate program for Jackpot Party Casino which was created by WMS. Alderney licensed and UK focused, Jackpot Party has over 43 exclusive and authentic WMS slot games with [...]

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Bookies on the Back Foot for the 2012 Cheltenham Festival – but expect lots of promotions!

February 23, 2012

Joining us as a repeat guest-blogger is Nick Wilby of CheltenhamFestival.net. We heard from Nick back in October when he wrote about the 2011 Spring Racing Carnival, and today we get the full scoop on the 2012 Cheltenham Festival, set to begin just around the corner.
On Tuesday 13 March the famous ‘roar’ will get [...]

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In-Play Betting: Why kick-off no longer means time to log off

February 21, 2012

We’re pleased to bring you this guest blog by Neil Roarty of Bettingpro.com. Neil regularly contributes expert blogs on football, and is part of a team of tipsters that provide valuable predictions on all the major games. Today he gives us the full scoop on in-play betting, and the impact this has had on the [...]

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Australia Springs into Action for the Spring Racing Carnival!

October 5, 2011

With the 2011 Spring Racing Carnival now in full swing, we thought this guest blog post from Nick Wilby, Racing Editor at Bettingpro.com, made for perfect timing. Read on to find out more about the most popular races and how affiliates can leverage this Australian sporting event.
This year’s Spring Racing Carnival will see Aussie racing [...]

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Five Tips for Your Floundering Affiliate Programme

October 4, 2011

When e-commerce pioneers like Amazon and CDNow first began partnering with affiliates to drive traffic and increase revenues in exchange for a commission, the practice was fairly simple: create an attractive affiliate program, track your statistics with reliable software and increase your sales team by the thousands. Result: greater ROI and an increase in [...]

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Three Reasons Why Promoting Live Casino Games is Essential to Today’s Affiliate

September 2, 2011

This is a guest blog post by David Merry, Program Director of www.castleaffiliates.com. Read on to find out why live casino offerings should be part of your promotional strategy.
Since their creation, live dealer casinos have provided numerous gameplay advantages to players that simply weren’t available before with standard RNG flash casino offerings.
In a classic [...]

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Join us at the Barcelona Affiliate Conference!

July 20, 2011

If you have not yet heard the news, it’s official: we are Barcelona bound! For the past two years, the Barcelona Affiliate Conference (BAC) has been held in Budapest, and with the new location and dates, the event is promising to draw over 1,600 delegates. What hasn’t changed is the event’s free attendance for affiliates [...]

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On the Hunt: How to Track Offline Affiliates

July 13, 2011

It’s rare that I sit in on client demos for our affiliate tracking software, but last week I made this a priority to see first hand how our team responds to requests that fall outside the bracket of a “regular” integration to meet some pretty unique business needs.
This specific client has an affiliate program, and [...]

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