A few weeks ago as part of our Bingo Week, we discussed the role of social media and bingo. One aspect of this broad topic that was specifically addressed was how operators and affiliates alike could leverage Facebook groups and fan pages to increase brand exposure and retain players.
As an update to this article, Bucky Bingo, who was named as an operator using Facebook, is running a unique campaign in conjunction with their Facebook marketing strategy. For each person who joins their official Facebook club, Bucky Bingo will donate £1 to Breakthrough Breast Cancer, which is one of the UK’s leading breast cancer research and support groups. Bucky Bingo began working with Breakthrough Breast Cancer in 2009.
For affiliates, this kind of promotion may be attractive to players as they can simultaneously play bingo, support a popular cause, and interact with the bingo community via Facebook. If you’re interested in letting your players know about this fundraiser and would like more information, please contact the affiliate team at info@buckinghamaffiliates.com.
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