Update: This post has been edited since first being published. A paragraph has since been stricken. The stricken text was an error in wording which was brought to our attention in the comment section. We regret the error, and thank the commenter for bringing it to our attention.
It’s the third day of Bingo Week, Income Access’ salute to all things Bingo. Whether you’re a new affiliate, an existing affiliate considering Bingo as a promotional vertical, or an existing Bingo affiliate looking for tips, we’re dedicated to helping you maximize your success.
What is a rollover? Well, it’s essentially carrying something over to another time period. In the iGaming world, we most often hear about negative rollover. That is, in the event that you carry a negative commission balance at the end of a month, it will rollover until you have enough positive earnings to balance that out.
Negative rollover is not often a consideration for bingo affiliates because the bingo model is set up in a way that there is always positive revenue. However, when online bingo is part of a suite of games offered by the operator, it can result in negative revenues. This is most likely when the operator offers slots.
Slots tend to be the most lucrative games for operators (and hence affiliates), although it does increase the chance for negative revenue. Because bingo and slots are both “fun games” with shorter play sessions, there can be some overlap between players. For instance, many online casinos have bingo rooms. If you refer a player to the bingo room, and they later start playing slots, your earnings can be subject to negative rollover.
While it’s important to be cautious, ruling out certain promotions for fear of negative rollover is not necessary. In fact, negative rollover can be an attractive feature for the casino affiliate who is looking to branch into bingo.
So, while it’s important to be cautious, no program should be ruled out just because it has negative rollover, even if it offers slots. In fact, in our own network we have some very lucrative affiliate Bingo companies with strong slots offerings: Bingo.com, Bunny Bingo, and JPJ.
So, what’s the moral of this story? First, negative rollover is ok, especially in Bingo, where the structure is made for it. Second, in Bingo, it’s important to watch out if you’re promoting other “fun games,” like slots, because of player overlap. And third, negative rollover isn’t always negative – in fact, there will be a certain client base drawn to it, especially those looking to diversify their assets.
Don’t forget to check back tomorrow for more from the Income Access Bingo Week extravaganza!
- Sports Betting and Negative Rollover
- Negotiating Bingo Commission Structures
- A focus on Bingo and negotiating deals
- How to Optimize Bingo Traffic and Increase Your Commissions
- Popular bingo commissions for affiliates: Which is right for you?