Social Media Key to Building Meaningful Relationships

If the Internet is a giant mall, (yes, it’s a lot more than that, but for argument’s sake let’s say it is) and there are millions upon millions of stores competing with each other, how are you going to get the message out to your customers about why they should be purchasing your products? And how are you going to establish that you are the most trustworthy option, the one with not only the best product, but the best service and knowledge about the industry you’re involved in? How are you going to get them to buy from you?

One of the most important aspects of having an online business these days is social media. Participating in venues such as forums, blogs, Facebook and Twitter has real value, and remains relatively untapped by iGaming operators and affiliates alike.

The way that I consider social media is as a communication vehicle. It’s a potential for dialogue, a feedback loop—an eliciting of conversation. It’s an opportunity for you to develop your personality and your brand, and it can also be used as an incredible recruitment tool both for operators (seeking affiliates) and for affiliates (seeking players). And perhaps most importantly, it remains a viable way of building and sustaining long-term relationships that add value to your business.

Like the business owner that is a member of a community association and makes sure to attend all of the association’s events or the politician who is out at the supermarket talking to his constituents throughout the week, the iGaming operator and affiliate needs to find their place in the online community. Now, more than ever, this is vital to a brand’s recognition, and in many cases, to the way your potential customers may feel about your company.

The biggest part of this process is to establish your presence in these communities, not as a business, but as an individual. Even if you are representing a business, the fact that you are a person, not an entity, will lead to easier integration into the community and help you to form stronger bonds with the members within. Don’t be afraid to be a representative of a business, but make sure to be yourself, not the business.

Becoming a member of communities where discussions take place regarding products and services that you are involved in opens the door to allow you to reach potential customers. The point is not to sell your products, but to be an expert presence. You can then from time to time, talk about how your product may be a solution someone is looking for.

There are just so many advantages to using social media. It’s a great way to create and develop relationships with customers who, because they have a relationship with you, are now more likely to remain your customer. You get such a great opportunity to increase your brand awareness and develop your personality in these spaces that we highly recommend these strategies to operators and their affiliates.

• Income Access CEO, Nicky Senyard to Deliver Presentation on Leveraging Social Media at IGE Conference
• Ways iGaming Affiliates Can Earn Money: Social Media
• Julia on Social Media for iGaming
• Social Media Updates Now Part of Google and Bing Search Results
• Exclusive iGaming Whitepaper Now Available on Betweendrinks.com Social Network!

Tagged as: affiliate marketing, affiliates, Facebook, iGaming operators, social media, twitter

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