The landscape of our online Universe is always evolving and changing, as are the ways that people are accessing it. It seems like it was only yesterday when sitting in a coffee shop with your laptop, pretending to be working on the Next Great American Novel (while playing poker online) became de rigueur. Essentially, it meant that more people were spending more time online. And now, with the emergence of mobile devices like the iPhone and Blackberry, accessing the Internet from just about anywhere, just got a whole lot easier.
This means that making it simple for people to navigate and explore with their mobile device is absolutely essential. Marketers who are able to adjust their campaigns to target users with these devices will be able to reap the rewards of getting in on this new mobile opportunity while it is still emerging. And a good part of this opportunity is related to online gambling.
Europe and Asia will most likely make up close to 80% of the market share for mobile gambling, while the U.S. will make up the majority of the remainder. Mobile lotteries are sure to be a big part of the revenues created here, with sports betting and casino-style gaming following closely.
Adjusting marketing campaigns to the needs of these people will target those who are already ensconced in the “mobile lifestyle,” and will cement your position in a growing market. Knowing how and where to target your text ads, as well as finding out about what the requirements are for image-based ads will help you get ahead of your competitors.
Within the Income Access affiliate program, several of our operators are offering mobile gambling to consumers. One of them, the mFortune Mobile Casino, offers poker, blackjack, roulette, slots, bingo, and even allows players to use a Pay-By-Phone option. Also, Bet Tracker has a mobile tool that allows users to view updated stats in real time.
With operators making it this easy to capitalize on mobile markets, it seems very worthwhile to put the effort into accessing this marketplace. For more information on how to get in on these opportunities, feel free to contact us at affiliates [at] incomeaccess [dot] com.
- Top 10 Mobile Searches for 2009
- Mobile Gaming Opportunities for Affiliates
- Affiliate Opportunities in Mobile Gaming
- The Revolution Will be Small
- Part 4: Dividing your Campaign Budget Across Markets
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