Succeeding in the iGaming affiliate marketing world can be daunting, but armed with the right tools, affiliates can thrive, and earn considerable revenue. There are a variety of different affiliate revenue streams. Over the course of the month, Income Access will be examining the 12 most popular ways that iGaming affiliates can create a lucrative online business, providing some benefits and disadvantages for each option.
Rakeback Affiliates
Rake is a set percentage of every pot that the House, or online poker site, takes as a commission; it’s how they make their money. Rakeback is a strategy that’s especially popular among poker affiliates. It consists of giving players back a percentage of the rake.
Benefit of Rakeback
Nobody likes to lose, especially when it comes to money. Rakeback offers players a “condolence prize” or, in this case, a small return on the money they lost, in the hopes of increasing player loyalty. Many consider the benefits of rakeback to include (a) repeat play (b) higher commissions and (c) it gives players the sense that they are part of a members-only club.
Disadvantage of Rakeback
Others feel that this marketing technique is actually quite harmful to affiliates and operators alike. With rakeback affiliates mixed in with “regular” affiliates, players are sometimes eager to abandon their existing “regular” accounts to create new ones through affiliates who will pay them. For this reason, rakebake is banned within a lot of affiliate programs, so as to preserve relationships with non-rakeback affiliates.
One of the best approaches to finding out which revenue stream works for you is giving some, if not all of them, a try. For a complete list of the Ways iGaming Affiliates Can Earn Money, including in-depth information about the most popular types of iGaming affiliate marketing available today, you can consult our index, or visit the Income Access Website.
- Top 12 Ways iGaming Affiliates Can Earn Money: Index
- Ways iGaming Affiliates Can Earn Money: Blog
- Ways iGaming Affiliates Can Earn Money: Incentivized Traffic
- Ways iGaming Affiliates Can Earn Money: Bonus Sites
- Ways iGaming Affiliates Can Earn Money: Social Media
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