As the affiliate marketing industry matures, transparency within it becomes increasingly important. There are more affiliate networks and programs to choose from than ever before, but few of them give affiliates the control and knowledge they need to pilot their businesses effectively.
Here at Income Access, we’re dedicated to changing this by giving affiliates the full picture of what happens behind the scenes when they refer customers to merchants – and where their commissions are really coming from- with a new content series on our website.
The affiliate network or software provider is typically in a position to know much more about the customer referral process than affiliates are, creating an unbalance in a partnership that Income Access believes should be equal. The purpose of Income Access’ new website content series is to help affiliates understand the mechanics behind the work they do every day – and to explain the procedures that Income Access has put in place to continually monitor and test affiliate tracking.
The new section of the Income Access site features nine pages that outline what happens from the moment a player clicks on an affiliate link to the time when commissions are paid based on referred player activity. This chain of events is broken down technically step by step, allowing affiliates to peek into the inner workings of the network and to understand the crux of the Income Access tracking and reporting system.
The new content series on the Income Access site called Affiliate Tracking Transparency, includes the following sections:
1. Complete Affiliate Marketing Solutions
2. How Income Access Makes Affiliate Tracking Transparent
3. How Affiliate Tracking is Divided between Income Access and Gaming Operators
4. How Income Access Receives Data From Operators
5. Affiliate Tracking: The Testing Process
6. Income Access’ Monitory Systems for Affiliate Tracking
7. Troubleshooting Affiliate Tracking
8. Ask Us About Affiliate Tracking
The new transparency guide also details how Income Access works with merchants who use their software and whose affiliate programs form part of the Income Access affiliate network.
Here at Income Access, we hope the new section on our website will give affiliates the opportunity to explore the tracking process and gain background and insight on the various merchants they promote.
- What’s Up With Transparency
- The Importance of Transparency in Tracking Software
- The Big Picture
- Integrating with Income Access
- Myth Busting Affiliate Software
No one has placed their bets yet, be the first to be heard
on this Article
