Last week we featured Part 2 of our 7-part series on PPC Budgeting Secrets, called Tracking Your PPC Budget. We explored how to track your acquisitions, how to understand what each keyword costs you, knowing how well it converts and the value of that conversion.
This week, we’re ready with Part 3, Tracking Your PPC Budget II, where we will explore the Affiliate Custom ID (ACID) Tool, with special tips on how best to use this tool.
When Sending Traffic to Your Affiliate Site, Then to the Merchant’s Site
1. First thing you need to do is add a keyword pixel like this one for example, http://www.incomeaccess.com/processing/kwtrack.asp?trackvar=kw, for each of the Income Access clients you promote. This will allow your keyword to be passed from the PPC campaign to the Income Access cookie. The pixel can be added in the header or footer. For the trackvar= you can have any description but it must match the tracking variable in the destination URL.
2. Log in to your Income Access affiliate account and grab a banner from the merchant banner manager and place the banner on your site.
3. When you’re setting up your ad on Google adwords, in your destination URL, you will need to add this code to your site URL: ?kw={keyword:default text}. Please note the parameter name, KW matches the value of the trackvar parameter in the pixel. If this does not match, the tracking will not work.
4. Once completed you need to test to make sure you have completed all steps accurately.
5. To see the results, locate the ACID report in your account where you will find your keyword.
Note that not all affiliate programs in Income Access have the ability to use the ACID Tool, so please speak with your affiliate manager.
If all the testing produced results you can now see the ROI on your keywords!
Stay tuned for Part 4 of our 7-part series on PPC Budgeting Secrets, which will be featured right here on our Blog! Join us next week on October 15 when we will be delving into how to distribute your budget across the different search engines.
Did you miss Part 2 of this series? Read Tracking Your PPC Budget I now!
- Part 2. Tracking Your PPC Budget
- Part 4: Dividing your Campaign Budget Across Markets
- Part 7: Recapping PPC as an Acquisition Strategy
- Part 6: Search Volumes & Keyword Trends
- The Value of Affiliate Tracking Reports
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