Trends of the Future

Dear Income Access,

What are you seeing as upcoming industry trends? I’m interested in adding something new to my site mix. Thanks!

- Julie.

Hi Julie,

We’re excited to see growing trends emerge in the soft game market. This market has developed substantially since the days of casino slots, with an explosion in the numbers, types and themes of games offered. What is more surprising is that this growth is being spearheaded by the female demographic. In fact, research by eCOGRA (e-Commerce and Online Gaming Regulation and Assurance) shows that the average casino player is a female aged 46-55.

Poker and skill games may have had a stronghold on the e-gaming market in recent years, but while men are busy holding, folding and going all in, online casinos and soft games have been quietly building a female following. In fact, eCOGRA’s research shows that women make up 55% of the online casino population, compared to a mere 26% of the online poker population.

Sites such as Jackpotjoy have long been aware of this trend, developing their site, games and promotions with the female audience in mind. With winner testimonials, chatrooms, forums, and a large selection of themed games, Jackpotjoy has all the tools an affiliate needs to attract a female player. In fact, Jackpotjoy has an exclusive license to offer the “Deal or No Deal” game online, offering affiliates eye-catching banners in formats such as Flash to help leverage this popular game show brand.

Converting the female demographic is about providing information, so review sites can do very well to help newbie players choose the sites and games that suit them best. In addition, to this developing landing pages for all the top soft games and optimizing them with game-related keywords is assisting affiliates build traffic to their site and convert players.

Best of luck!

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