Many companies are now investing in an SEM strategy, driving traffic with engaging, user-friendly websites and relevant, quality content. A fundamental element in this process, however, is often unheralded: a website audit.
Audits review site performance, evaluating the design, layout, and content, as well as the effectiveness of the current SEM strategy. A full website audit can thus have a direct impact on your bottom line, ensuring data-based decision making and a high-performance, continuously optimized website.
The most effective SEO audits are comprehensive, incorporating both on-site and off-site analyses. This includes:
- Domain Analysis
- Website Structure
- Page by Page Analysis
- Keyword Analysis
- Competitor Analysis
- Link Analysis
- On- and Off-Site Recommendations
SEO is the practice of modifying website content and code, in addition to establishing links from other websites, to gain higher ranking in the search engines. When navigating the Web, Internet users enter keywords or phrases into a search engine, expecting a list of websites that offer information, products, or services related to their query. Search engines, in turn, strive to list the most relevant websites in the first positions, working down in descending order of relevance.
Major search engines (e.g. Google, Yahoo, and Bing) operate on a unique set of search algorithms, which are constantly changing. An effective SEO approach, built on the foundation of a comprehensive audit, can help buffer affiliate marketers, merchants and e-commerce sites from these algorithm changes.
In short, a comprehensive audit can help remove the guesswork from online marketing initiatives and SEO decisions. It’s a fundamental step in boosting your online presence.
For more information on SEO Audits, please contact our marketing department directly at email@example.com.
You may also consult the Income Access SEM services page.
- Your SEO Audit in Eight Easy Steps: Part 2
- Your SEO Audit in Eight Easy Steps: Part 3
- Re-Energising Your Affiliate Programme
- Benchmarking Your Affiliate Programme’s Performance
- Your SEO Audit in Eight Easy Steps: Part 1