Today marks the first day that fans of jump racing in the UK and Ireland wait for all year. The annual Cheltenham festival combines a love of the sport, racing fashion, dining and hospitality and marks a highlight in the UK betting calendar. It is estimated that punters will wager a combined £500 million over the course of the four day festival this year, prompting bookmakers to offer unique promotions to capitalize on the potential profitability of the festival.
Income Access powers the affiliate programs for three of the largest household UK sportsbook names – Sky Bet, Betfred and Ladbrokes. Combined, these bookies offer a slew of player promotions affiliates will want to be sure to promote to their players.
Sky Bet
This year during Cheltenham, Sky Bet will be paying out more on Extra Place Races. These will include Extra Places Races (paying 5 instead of 4) – 4.00 Coral Cup, Extra Place Races (paying 4 places instead of 3) – 1.30 National Hunt Chase, 5.15 Champion Bumper, Better Place Odds (paying 1/4 odds instead of 1/5) – All races. Additionally, there will be 10% added to forecasts and 15% added to tricasts on all UK and Irish meetings.
Login to Affiliate Hub and grab the Cheltenham player acquisition mailer, as well as three new Cheltenham specific banner themes!
For each of Champions Day, Ladies Day St. Patrick’s Day and Gold Cup Day, Sky Vegas has selected several games which correspond with the them of each day of the festival!
Betfred
In addition to sponsoring the Betfred Cheltenham Gold Cup on Friday, Betfred will be rewarding players and punters alike through a large range of promotions across Casino, Games, Bingo and Poker and Sports!
Cheltenham Festival Placepot – Varying cash prizes of £100-400 across the four days of the festival for Bingo players.
Cheltenham Festival Freerolls – Poker tournaments will be running throughout the festival with over $5,000 cash and £550 worth of free bets up for grabs! Each tournament will also be boosted with free money, leading up to the $3,500 Betfred Cheltenham Gold Cup Freeroll tournament happening Thursday March 15th!
Enhanced Welcome Bonus – £25 Games bonus + £5 Cheltenham free bet in addition to daily £1,000 giveaways of free bets and bonuses.
£10K Race – Casino players will compete for their share of a massive £10,000 prize pot beginning today. Casino players can also use a free £10 bonus to enjoy the Gladiator slot game and free bets to punt on the Gee Gees.
Ladbrokes
This year, Ladbrokes will be sponsoring the Ladbrokes World Hurdle on Thursday. Players can take advantage of up to £150 in free bets (made up of three matched bets) starting today when the first race kicks off! Affiliates can login to the their Income Access account and grab Cheltenham specific creatives.
From Income Access on behalf of our sportsbook partners, we wish all affiliates a very profitable Cheltenham festival! If you have any questions about any of the offers listed above, please email us.
- Ladbrokes Sportsbook Offers Cheltenham and Grand National Promotion
- Ladbrokes offers £200 Cheltenham Free Bet
- Ladbrokes and the Cheltenham Festival
- Celebrating the Ladies at Cheltenham
- Cheltenham Festival: A Historical and Lucrative Annual Event
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{ 6 comments }
so far Cheltenham race doing good.especially today a lot of race can be watch and put or bet.i hope this event will finish and give more cash to the punters.thanks for sharing.
this is the best ever 1.30 Triumph Hurdle – Shadow Catcher 12/1 – Very interesting runner who was useful on flat and you feel has a lot more potential to give over hurdles.i hope the winner really deserve the prize.keep it up.thanks.
i always admire Cheltenham race for being so fun and enjoy one.i hope they will finish it very successful.this will bring more money to the participants and to the punter.
that was a tremendous race.a lot of great participants did join the event.really make hard jump on the hurdles.the winners really deserve the prizes after a hard work race.
when we say Cheltenham.we always think of a big and fun events.and it happened as it was.a very successful event happened since few years back,
knowing an event at Cheltenham is a great privilege for us.because i believe it is a big event and all participants here are really great horse and elegant people too.so by reading your article really give me a lesson on how and where to put our bet.
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