Jan 31
2012

CentralSTATion: The future of reporting for affiliate marketing

by Rodion Gusev

centralSTATion_logo

At Income Access, we are always on the lookout for ways to help our clients and affiliates even further. One of our favourite and most commonly used approaches to development is soliciting feedback. Affiliate response is precisely what has led to the development of our brand new feature: CentralSTATion.

Developed in response to affiliate demand for reporting that is both thorough and convenient, CentralSTATion aggregates data on all the programs that have opted into this platform, providing affiliates with information in a concise one-stop format. This means that affiliates can generate a quick summary report to easily see their performance across all participating programs. Through the performance metrics provided by CentralSTATion, affiliates will be able to tailor their efforts to increase ROI by knowing precisely what works and correct what doesn’t.

CentralSTATion is also going to increase the visibility and reach of participating affiliate programs that are powered by Income Access. With the feature, affiliates can easily find and sign up to promote new programs. Thus participating operators immediately gain a wide level of exposure simply through their participation. This exposure to a vast audience of affiliates is a great way to bolster acquisition efforts, and at the same time, provide a feature that has repeatedly been requested by affiliates.

On top of that, CentralSTATion will help operators increase their branding and visibility to niche affiliates. The exclusive and customisable reporting tools are also a great way to build and maintain strong relationships with affiliates, which benefit all parties involved.

The CentralSTATion feature will be rolled out this February, and is only one of the many exciting features we’ve got planned for the upcoming year. Stay tuned for more.

Interested in CentralSTATion? Want to learn more about joining as an operator or affiliate? Please comment below, or reach us via email, Facebook, or Twitter.

4 people have already commented. Get in on the action.

{ 4 comments }

Matt January 31, 2012 at 10:03 am

Sounds like a great idea, I would be interested to learn more as an affiliate?

Rodion Gusev February 1, 2012 at 3:51 pm

Hi Matt,

Thanks for your interest in CentralSTATion. For any affiliate support or information regarding CentralSTATion, please contact Jennifer Cocarell-Motty at jenniferc@incomeaccess.com. We’re looking forward to hearing from you!

Matt February 8, 2012 at 5:50 am

Many thanks Rodion, I have just emailed.

Just as a suggestion, I have only come across your response by having another look. It would be good if we could have an email notification if possible for any future replies?

Rodion Gusev February 9, 2012 at 5:56 pm

Hello again Matt,

Glad to hear you’ve contacted Jen. Thank you so much for pointing out the lack of notification on the reply. As admins, we receive notifications but it’s troubling that our commenters do not. We’re currently looking into the matter, and I’ll reply again (and hopefully you’ll be notified) once the matter is resolved. Cheers!

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