Members of the affiliate marketing industry will have two exciting opportunities to hear our CEO Nicky Senyard present expert insights on success in the affiliate marketing industry. Nicky will be speaking at both ICE and LAC, with two separate seminars covering important industry trends for the upcoming year.
How affiliate marketing fits into your overall marketing strategy
In her ICE lecture, which takes place on Wednesday 25 January from 12:00 to 12:45, Nicky will cover how affiliate marketing fits into your overall marketing strategy and how businesses can use data to gather greater insight on the performance of their campaigns.
Additionally, attendees will learn about the benefits of applying business intelligence to marketing decisions. Through business intelligence, you can identify which actions have the greatest impact on your marketing success. By identifying what works and what doesn’t, you can increase the allocation of resources to effective techniques and stop wasting time and effort on things that don’t work. This seems logical in concept, but when it’s your own creative at work, chances are you think all of it should succeed. In reality, the marketing you personally find most engaging might not speak as strongly to your audience.
Nicky’s talk will give operators and affiliates the inside scoop on how and why affiliate marketing works, as well as the tools necessary for success through affiliate marketing.
Generating revenue from large events
When a large event captures the attention of a huge audience, tied-in marketing can really bolster the success rate of marketing campaigns. Although I don’t have a calendar handy, Nicky’s 28 January discussion at the London Affiliate Conference (LAC) on how revenue can be generated from large sporting events just seems particularly relevant for 2012. The talk, which will be given jointly with theMediaFlow CEO Nichola Stott, will teach attendees how to:
- Choose events to promote using trend-setting tools
- Exploit marketing and promotional activities to broaden your backlink profile
- Implement effective content offering and white-hat strategies
- Get conversion rate optimisation tips for cross conversion to other verticals
Some specifics that will be elaborated upon include:
- Leveraging branding in coordination with major events
- Engaging users with event-related content and promotions
- Increasing player acquisition through geo-targeting and business intelligence.
All in all, the lecture will provide universally applicable strategies on making sure you get the most out of your marketing by tying it in with events that have already created their own buzz. This is a strategy that will be equally useful six months or six years down the line, so be sure to stop by Room 2 from 11:05 – 11:45 AM to learn how to vault to the top of the marketing podium.
In addition to her speaking engagements, Nicky and the Income Access team will also be present throughout ICE at Booth L1-220 and at LAC at Booth 49. As much as we’d love to hear from you in the comments below, we’d love to see you in person at the conferences even more!
Strategies on promoting in concurrence with events? Opinions on how applying metrics and intelligence can be used for better marketing? Just want to tell us about your day? Comment below!
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- Social Media and Affiliate Marketing: Part 4
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