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Before You Hit Send: Improving Your Email Marketing Campaigns

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Categories: Corporate, Industry, Marketing

Email marketing

Do you remember your first email account – was it Hotmail, Yahoo or an Outlook address at work? How about your first email marketing campaign? It ‘s difficult to believe that marketing by email is now almost three decades old. ...

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Going Native: The Rise & Rise of Native Advertising

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Categories: Marketing

Native Advertising

Is native advertising an integral part of your player acquisition strategy? If not, it should be. Native ads, with their enhanced focus on the end user and context, have become as important as traditional digital and print advertising. The iGaming ...

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Making Ad Campaigns More Efficient: Create Targeted Ads

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Categories: Technology

Making Ad Campaigns More Efficient: Create Targeted Ads

Online gaming is gradually being regulated on a state-by-state basis in the US, requiring operators to target ads very specifically. These and other targeting techniques are vitally important in maximising the ROI and ad spend of online marketing campaigns in the US and beyond.

Check out the latest blog on our Income Access ...

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Global Gaming Expo (G2E): Final Thoughts…Featuring Mad Men Creator Matthew Weiner

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Categories: Industry

Global Gaming Expo (G2E): Final Thoughts…Featuring Mad Men Creator Matthew Weiner

G2E 2014 has come and gone, and it has definitely been a whirlwind! The past three days in Vegas have been great, and the Income access team is heading home with some valuable industry knowledge. The third and final day was one of the most insightful, with words of ...

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Global Gaming Expo (G2E): Day Two Recap

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Categories: Industry

Global Gaming Expo (G2E): Day Two Recap

It was another action-packed day at G2E 2014, filled with many interesting speakers, exhibits and meetings.  With so many things to do and see, the Income Access team is buzzing from all the amazing energy!

The first session we attended was “Know Your Customer: Behavioral Trends of American Gamblers”, which ...

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