The Cheltenham Festival is just around the corner, and if you haven’t already noticed, this is a very important event for affiliates.
In fact, some refer to this event as one of the most profitable events of the year and we can’t agree more!
Extrabet, Centrebet and Ladbrokes Sportsbook are offering some great affiliate and player promotions.
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We recently got our copy of the iGB Affiliate Awards Show Review. This is a small magazine in print that presents a complete listing of all of the winners from the awards show on January 26 that preceded the London Affiliate Conference. Of course, all of us at Income Access are still beaming with pride [...]

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Spin ‘n’ Win with Ladbrokes Casino

March 10, 2010

Throughout the month of March, Ladbrokes casino players have the chance at winning an exclusive Spin ‘n’ Win Wheel. Your players will get the chance at a top prize of £200 or up to 50 free spins on the popular Hellboy Slot with every wheel!

In order for your players to get a chance at winning, [...]

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Globet: More than Just a Sports Book

March 10, 2010

If you haven’t visited Globet in a while it’s time to make the trip. While widely recognized as a reliable sports book, Globet has many other sides that are worth getting to know as well.

Globet Casino: Globet offers over 150 casino, and live casino games to ensure that players never get bored. They also offer [...]

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Global Live Casino Keeps on Giving

March 9, 2010

If you thought offering affiliates a trip to Dublin was impressive, you’re going to be thrilled to find out that Global Live Casino is also offering a bonus to any affiliate that adds GLC content to their front page!

All affiliates who add a Global Live Casino banner or link, along with some unique GLC content [...]

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Luxbet ‘Football Jersey Giveaway!’

March 8, 2010

Wow! Have you heard that Luxbet is giving away Footy jumpers to kick off the 2010 season?
We all know how passionate people are about their Footy, whether it’s League, Union or Aussie Rules, and there is no better way to get behind your favorite team than by wearing their colors to support them this season.
Luxbet [...]

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Are Metrics Killing Your Creativity?

March 5, 2010

I read this article by Patrick Sarkissian this morning, where he expresses that analyzing metrics in advertising campaigns are killing the creative process of advertisers. In fact, he goes so far as to say that when the economy takes a nosedive, clients are apt to stop supporting the creative ideas that come from their advertisers, [...]

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Cheltenham Festival: A Historical and Lucrative Annual Event

March 4, 2010

On the IA blog this week, we have been discussing several topics related to the upcoming Cheltenham Festival.  We know that the topics, which included a look at promoting to rookie versus veteran punters and effective ways of promoting through microsites and content, are extremely relevant to affiliates and relate back to utilizing the best [...]

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CasinoTV Affiliate Promotion Extended!

March 4, 2010

Affiliates, if you thought you missed your chance to cash in on the launch of CasinoTV then you were happily mistaken! Given the success of their new live dealer casino, CasinoTV will continue to reward new affiliates by extending their current affiliate promotion to March 31st.

If you’re not sure what this is all about then [...]

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Cheltenham Affiliate Strategies – Promoting to Rookie Punters vs. Veterans

March 3, 2010

Cheltenham (like other major sports betting events) attracts a huge amount of press, and as such also attracts a huge number of rookie punters. At the same time, it can also be assumed that it will attract a high level of participation from veteran punters, who will likely place more bets, and in higher amounts, then during the rest of the season. These two opportunities, while both excellent for affiliates, present a bit of a dilemma, as these types of players are very different, and must be approached uniquely if you are to achieve the highest revenue performance from this big event. In this article, we look at the pros and cons of each type of punter, and how to cater to each.

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